Head to head
Ahrefs vs BrightEdge
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
70/100Higher score | 47/100 | |
|---|---|---|
| Category rank | #1 | #5 |
| Confidence | Medium confidence | High confidence |
| External Reputation | — | 78 |
| AI Authority | 73 | 20 |
| Web Authority | — | 16 |
| Expert Assessment | 65 | 68 |
| TOP10 User Score | — | — |
| Pricing | $29/mo (Starter); next tier Lite at $129/mo · free tier: Ahrefs Free — $0, limited Site Explorer and Site Audit access for your own verified site only; cancelled customers are downgraded to it | Not published · free tier: None |
| Pricing model | Subscription with credit-based and per-seat/per-project add-ons | Custom |
| Best for | Funded in-house SEO teams and agencies that need best-in-class backlink and competitor data plus AI-search visibility tracking in one tool, with budget tolerance of $249–$449/mo before add-ons, and enterprise buyers who need SSO, audit logs and uncapped API access. | Large in-house SEO and content teams managing thousands of pages across multiple domains, already running Adobe or GA-class analytics, with procurement capacity for an annual negotiated contract and a need for AI Overview/ChatGPT visibility tracking. |
| Avoid if | You need to trial before buying, require daily rank tracking, run a solo blog or very small site, have a team larger than a few seats on a lower plan, cannot absorb automatic PAYG overages, need mature local-SEO or social features (both still beta), or require 24/7 support. | You are a freelancer, SMB or single-operator team, need to trial before buying, cannot commit to annual terms, require published pricing for internal approval, or your primary need is technical crawling and auditing. |
| Markets | SMB, Freelancers and consultants, Agencies, In-house marketing teams, Enterprise | Enterprise, Mid-Market, Agencies |
| Founded | — | — |
| Headquarters | Singapore (16 Raffles Quay, #33-03 Hong Leong Building, Singapore 048581) | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.