Head to head
Amazon Cognito vs Auth0
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
45/100 | 56/100Higher score | |
|---|---|---|
| Category rank | #9 | #1 |
| Confidence | High confidence | Medium confidence |
| External Reputation | 79 | 70 |
| AI Authority | 0 | 55 |
| Web Authority | 35 | 31 |
| Expert Assessment | 67 | 62 |
| TOP10 User Score | — | — |
| Pricing | Lite: $0.0055 per MAU above the free tier (first band), $0.0046 per MAU next band — AWS example 950,000 MAUs = $4,405/month · free tier: 10,000 MAU/month per account or AWS Organization on Lite and Essentials (does not expire); 50 MAU/month for SAML 2.0/OIDC federated users on any tier; identity pools free of charge; no free tier on Plus, none for M2M token requests, and none in AWS GovCloud (US) Regions | From $35/month (B2C Essentials at 500 MAUs); B2B Essentials starts at $150/month at 500 MAUs · free tier: $0/month for up to 25,000 MAUs (B2C and B2B), 1 custom domain (card verification), passwordless, unlimited social connections, 5 Organizations, 1 Enterprise Connection, self-service SSO and SCIM, community support; no credit card to sign up |
| Pricing model | Usage-based (pay-as-you-go per monthly active user, plus per-token and per-RPS add-ons) | Subscription (tiered by Monthly Active Users, with add-ons) |
| Best for | Engineering teams already running on AWS that are building consumer or B2C applications with social/direct sign-in, either below 10,000 MAU (free) or above roughly 500,000 MAU on Lite, and with in-house capacity to wire up Lambda triggers, IAM, KMS and SNS/SES. | Development teams under roughly 10,000 MAUs, or B2B SaaS vendors needing Organizations plus a handful of SAML connections who can absorb $150–$2,400/month; also regulated buyers willing to buy at Enterprise for the 99.99% SLA, HIPAA/BAA and FAPI profile. |
| Avoid if | You sell B2B SaaS where every user arrives via a corporate SAML/OIDC IdP, need adaptive authentication on a small user base, provision an app client per tenant beyond 2,500, operate in GovCloud, have no AWS footprint or platform engineering capacity, or require a fixed predictable monthly invoice. | You run a high-MAU consumer platform (above ~30,000 B2C MAUs pricing is sales-only), you are a cost-sensitive startup on a steep growth curve exposed to the next-tier-up billing rule, you need predictable spend forecasting, or you are a B2C buyer needing enterprise SAML connections below the Enterprise tier. |
| Markets | SMB, Enterprise, Startups, Consumer/B2C applications, Public sector (with GovCloud limitations) | SMB, Startups, B2B SaaS, Enterprise |
| Founded | — | — |
| Headquarters | — | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.