Head to head
BrightEdge vs Ahrefs
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
47/100 | 70/100Higher score | |
|---|---|---|
| Category rank | #5 | #1 |
| Confidence | High confidence | Medium confidence |
| External Reputation | 78 | — |
| AI Authority | 20 | 73 |
| Web Authority | 16 | — |
| Expert Assessment | 68 | 65 |
| TOP10 User Score | — | — |
| Pricing | Not published · free tier: None | $29/mo (Starter); next tier Lite at $129/mo · free tier: Ahrefs Free — $0, limited Site Explorer and Site Audit access for your own verified site only; cancelled customers are downgraded to it |
| Pricing model | Custom | Subscription with credit-based and per-seat/per-project add-ons |
| Best for | Large in-house SEO and content teams managing thousands of pages across multiple domains, already running Adobe or GA-class analytics, with procurement capacity for an annual negotiated contract and a need for AI Overview/ChatGPT visibility tracking. | Funded in-house SEO teams and agencies that need best-in-class backlink and competitor data plus AI-search visibility tracking in one tool, with budget tolerance of $249–$449/mo before add-ons, and enterprise buyers who need SSO, audit logs and uncapped API access. |
| Avoid if | You are a freelancer, SMB or single-operator team, need to trial before buying, cannot commit to annual terms, require published pricing for internal approval, or your primary need is technical crawling and auditing. | You need to trial before buying, require daily rank tracking, run a solo blog or very small site, have a team larger than a few seats on a lower plan, cannot absorb automatic PAYG overages, need mature local-SEO or social features (both still beta), or require 24/7 support. |
| Markets | Enterprise, Mid-Market, Agencies | SMB, Freelancers and consultants, Agencies, In-house marketing teams, Enterprise |
| Founded | — | — |
| Headquarters | — | Singapore (16 Raffles Quay, #33-03 Hong Leong Building, Singapore 048581) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.