Head to head
BrightLocal vs Screaming Frog SEO Spider
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
48/100 | 50/100Higher score | |
|---|---|---|
| Category rank | #4 | #3 |
| Confidence | High confidence | High confidence |
| External Reputation | 83 | 73 |
| AI Authority | 27 | 38 |
| Web Authority | 11 | 18 |
| Expert Assessment | 63 | 66 |
| TOP10 User Score | — | — |
| Pricing | From $39 USD/month (per pricing page meta description; tier prices render client-side and are not published in page HTML) · free tier: 14-day free trial with full access, no credit card required; free no-cost tools; free account can buy Citation Builder without a subscription | £199 per licence per year (vendor also publishes $279/year) · free tier: Free version with a 500 URL crawl limit; advanced features require a licence |
| Pricing model | Subscription (tiered by plan and location count) plus pay-as-you-go services | Subscription (annual per-user licence) with permanent free tier |
| Best for | Local and multi-location businesses, and SEO agencies serving them, in the US, UK, Canada or Australia whose priority is map-pack visibility, listing accuracy and review flow — especially agencies needing white-labelled client reporting or one-off citation building. | Technical SEOs, agencies and consultants who audit many sites or run migrations, already own a rank-tracking/keyword suite, and have a modern SSD machine with RAM to spare for database storage mode. |
| Avoid if | You need a general SEO platform (backlinks, technical crawls, national keyword research), operate outside the four supported countries, require a firm budget before sign-up, expect to downsize mid-term, or want to buy a single module cheaply at low location counts. | You are an SEO beginner wanting guided fixes, need one platform covering rank tracking and keyword research, work on low-spec non-SSD machines, require shared cloud dashboards or seat pooling, or need monthly billing and a money-back guarantee. |
| Markets | SMB, Multi-location brands, Agencies, Consultants, SaaS platforms / developers | SMB, Agencies, Freelancers/Consultants, In-house SEO teams |
| Founded | — | — |
| Headquarters | United Kingdom | Henley-on-Thames, Oxfordshire, England |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.