Head to head
Moz Pro vs Ahrefs
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
27/100 | 70/100Higher score | |
|---|---|---|
| Category rank | #10 | #1 |
| Confidence | Medium confidence | Medium confidence |
| External Reputation | — | — |
| AI Authority | 26 | 73 |
| Web Authority | 16 | — |
| Expert Assessment | 44 | 65 |
| TOP10 User Score | — | — |
| Pricing | Not published — third-party sources conflict at $39, $49 and $59 per month depending on billing term · free tier: Trial reported but inconsistently documented — one source claims a 7-day trial on all plans, another claims it applies to Standard and Medium monthly plans only, with Starter excluded; unverified | $29/mo (Starter); next tier Lite at $129/mo · free tier: Ahrefs Free — $0, limited Site Explorer and Site Audit access for your own verified site only; cancelled customers are downgraded to it |
| Pricing model | Subscription | Subscription with credit-based and per-seat/per-project add-ons |
| Best for | Small in-house teams and agencies that already anchor reporting on Domain Authority, track a few hundred keywords across up to three sites, and need branded client reports — which places them at the Medium tier rather than the advertised entry price. | Funded in-house SEO teams and agencies that need best-in-class backlink and competitor data plus AI-search visibility tracking in one tool, with budget tolerance of $249–$449/mo before add-ons, and enterprise buyers who need SSO, audit logs and uncapped API access. |
| Avoid if | You are buying on the headline entry price but need multiple sites or more than 50 keywords, you run a high-volume content programme that will outgrow 1,500 tracked terms, or you require a verified rating and review volume before committing. | You need to trial before buying, require daily rank tracking, run a solo blog or very small site, have a team larger than a few seats on a lower plan, cannot absorb automatic PAYG overages, need mature local-SEO or social features (both still beta), or require 24/7 support. |
| Markets | SMB, Agencies, In-house marketing teams, Enterprise | SMB, Freelancers and consultants, Agencies, In-house marketing teams, Enterprise |
| Founded | — | — |
| Headquarters | — | Singapore (16 Raffles Quay, #33-03 Hong Leong Building, Singapore 048581) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.