Head to head
Moz Pro vs BrightLocal
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
27/100 | 48/100Higher score | |
|---|---|---|
| Category rank | #10 | #4 |
| Confidence | Medium confidence | High confidence |
| External Reputation | — | 83 |
| AI Authority | 26 | 27 |
| Web Authority | 16 | 11 |
| Expert Assessment | 44 | 63 |
| TOP10 User Score | — | — |
| Pricing | Not published — third-party sources conflict at $39, $49 and $59 per month depending on billing term · free tier: Trial reported but inconsistently documented — one source claims a 7-day trial on all plans, another claims it applies to Standard and Medium monthly plans only, with Starter excluded; unverified | From $39 USD/month (per pricing page meta description; tier prices render client-side and are not published in page HTML) · free tier: 14-day free trial with full access, no credit card required; free no-cost tools; free account can buy Citation Builder without a subscription |
| Pricing model | Subscription | Subscription (tiered by plan and location count) plus pay-as-you-go services |
| Best for | Small in-house teams and agencies that already anchor reporting on Domain Authority, track a few hundred keywords across up to three sites, and need branded client reports — which places them at the Medium tier rather than the advertised entry price. | Local and multi-location businesses, and SEO agencies serving them, in the US, UK, Canada or Australia whose priority is map-pack visibility, listing accuracy and review flow — especially agencies needing white-labelled client reporting or one-off citation building. |
| Avoid if | You are buying on the headline entry price but need multiple sites or more than 50 keywords, you run a high-volume content programme that will outgrow 1,500 tracked terms, or you require a verified rating and review volume before committing. | You need a general SEO platform (backlinks, technical crawls, national keyword research), operate outside the four supported countries, require a firm budget before sign-up, expect to downsize mid-term, or want to buy a single module cheaply at low location counts. |
| Markets | SMB, Agencies, In-house marketing teams, Enterprise | SMB, Multi-location brands, Agencies, Consultants, SaaS platforms / developers |
| Founded | — | — |
| Headquarters | — | United Kingdom |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.