AB Tasty
Enterprise experimentation, feature flags and AI personalization platform
Score breakdown
What makes up this score
- 1 independent review sources
- 419 third-party reviews counted
- 2 answer engines measured
- cross-model consistency 0.89
- 1 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why AB Tasty ranks #2
AB Tasty ranks #2 of 8 a/b testing & cro with a TOP SCORE of 52.
The category leader scores 53, a gap of 1 points.
That is 6 points above the category average of 46.
Its strongest component is External Reputation at 81; its weakest is Web Authority at 9.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
57 → 52 ↓4.4
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.4/5 | 88 | 419 | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 grounded | 67% | 17% | 0% | 3.9 | 12 | 7 Oct 2026 |
| claude sonnet 5 parametric | 50% | 0% | 0% | 4.2 | 12 | 7 Oct 2026 |
| claude sonnet 5 parametric | 42% | 17% | 0% | 4.6 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- G231 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- AB Tasty is an all-in-one digital experience optimisation platform spanning Web Experimentation, Feature Experimentation, Personalization, Rollouts and Commerce, with add-on layers including EmotionsAI, Insights and an AI agent called EVI. It serves over 1,000 mid-market and enterprise brands, concentrated in retail, luxury, travel and media across Europe and North America. As of January 2026 it entered an agreement to combine with VWO under Everstone Capital backing, with VWO's co-founder becoming CEO of the combined entity.
- Category
- A/B Testing & CRO
- Headquarters
- Paris, France
- Products
- Web Experimentation, Feature Experimentation, Personalization, Rollouts, Commerce, EmotionsAI, Insights, EVI (AI agent)
- Markets
- Mid-market, Enterprise, E-commerce, Retail, Luxury, Travel, Media
- Countries
- United States, Europe, India (hosting), LATAM, APAC
- Integrations
- Analytics connectors, Client-side SDK, Server-side SDKs, Android SDK, iOS SDK, Product recommendation API, Third-party user segments, Enterprise SSO (SAML, LDAP)
- Pricing
- Not published · free tier: None — no free trial and no free version; the vendor offers only a supervised free proof of concept lasting typically 1-2 weeks pricing page ↗
- Regulatory
- Vendor self-attests ISO 27001, PCI-DSS, SOC 2 and HIPAA compliance, ITP 2.1/2.2 compliance, cookie duration configuration, an infrastructure SLA and secure hosting in the US, EU and India on a multi-cloud CDN; certificates were not independently inspected in this session. Ownership sits with the VWO/AB Tasty combined entity backed by Everstone Capital following the January 2026 agreement to combine.
- Official website
- https://www.abtasty.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform52
- Category leader53
- Category average46
Is this your platform?
Claim the profile to correct factual company data and respond to reviews. Claiming does not change your TOP SCORE or your ranking.
Claim this profile