AppsFlyer
Mobile measurement partner for attribution, deep linking and fraud protection
Score breakdown
What makes up this score
- 1 independent review sources
- 780 third-party reviews counted
- 1 answer engines measured
- cross-model consistency 1
- 5 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why AppsFlyer ranks #4
AppsFlyer ranks #4 of 8 marketing analytics with a TOP SCORE of 45.
The category leader scores 59, a gap of 14 points.
That is 4 points above the category average of 41.
Its strongest component is External Reputation at 85; its weakest is AI Authority at 0.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
62 → 45 ↓17.3
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.5/5 | 90 | 780 | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 0% | 0% | 0% | — | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- G231 Aug 2026
- Trustpilot31 Aug 2026
- PissedConsumer31 Aug 2026
- ZoftwareHub31 Aug 2026
- Genius Firms31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- AppsFlyer is a mobile measurement partner (MMP) providing attribution, marketing analytics, deep linking, incrementality testing, fraud protection and data collaboration across mobile, web, CTV and PC/console. The platform is organised into Measurement, Deep Linking, Data Collaboration and Agentic AI suites and is bought primarily by mid-market and enterprise app businesses running meaningful paid acquisition. Its own pricing page states the free Zero tier is 'not suitable for apps with paid activities', signalling that paid spend is the core use case.
- Category
- Marketing Analytics
- Products
- Measurement Suite (mobile, web, CTV, PC & console attribution), Deep Linking Suite (OneLink, short links, QR codes, smart banners), Data Collaboration Suite (data management, audience activation, retail media measurement, Signal Hub, data clean room), Agentic AI Suite (Agent Hub, MCP, AI Assistant), Protect360 fraud protection, Incrementality (RCT-based measurement), SKAN Conversion Studio, Raw data delivery (Push API, Pull API, Data Locker)
- Markets
- Mid-Market, Enterprise, Startups, Agencies
- Countries
- Global, China (domestic support listed), EU, US
- Integrations
- 90+ API partners for dynamic audience sync, Meta, Google, TikTok, Apple Search Ads (SKAN), Affiliate networks, Email/CRM connection (Deep Linking Premium), Data-stack streaming / Data Locker, Cost API and Cost ETL integrations, SDKs for all major platforms plus SDK-less S2S API, MCP for automation and AI workflows
- Pricing
- Growth: pay-as-you-go at $0.07 per conversion after the 12K first-year Welcome Package · free tier: Zero plan is free: Welcome Package with 12K free conversions for the first year, core marketing analytics, 30 days of access to select premium add-ons; self-serve signup. Vendor states it is 'not suitable for apps with paid activities'. A separate free Deep Linking Zero tier covers short links and QR routing on owned media. pricing page ↗
- Regulatory
- Vendor's plan-comparison table lists SSAE16 SOC2, ePrivacy, TRUSTe, ISO 27001/27017/27018/27032, CSA STAR, GDPR, CCPA and LGPD compliance, an OpenDSR API, plus 2FA, SSO, user management and audit logs. Two procurement flags: these are vendor self-assertions on a marketing page rather than inspected certificates, and the continued listing of EU-US/Swiss-US Privacy Shield references an invalidated framework superseded by the EU-US Data Privacy Framework — a documentation-hygiene issue worth raising.
- Official website
- https://www.appsflyer.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform45
- Category leader59
- Category average41
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