BETBY Sportsbook

B2B turnkey sportsbook platform with managed trading and risk

betby.com ↗Birkirkara, MaltaFounded 2018Claim this profile

TOP SCORE™

49/100

#3 of 11 Sportsbook Platforms

Medium confidence

Score breakdown

What makes up this score

External Reputation70

1 independent review sources
1 third-party reviews counted

AI Authority—

No AI visibility measurements in window

Web Authority18

5 web authority signals
average citing-domain authority 35

Expert Assessment49

100% of the category rubric covered

TOP10 User Score—

No approved user reviews yet

Explanation

Why BETBY Sportsbook ranks #3

BETBY Sportsbook ranks #3 of 11 sportsbook platforms with a TOP SCORE of 49.

The category leader scores 62, a gap of 13 points.

That is 6 points above the category average of 43.

Its strongest component is External Reputation at 70; its weakest is Web Authority at 18.

No usable evidence was found for AI Authority, TOP10 User Score, so that weight was redistributed across the components that are evidenced.

Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.

Score history

How the score has moved

48 → 49 ↑1.7

External reputation

What third-party sources publish

Source	Published	Normalised	Reviews	Last checked	Method
Trustpilot ↗	3.2/5	64	1	31 Aug 2026	permitted crawl

AI visibility

How answer engines treat this platform

No AI visibility measurement has been recorded for this platform yet.

Web authority

Citations and independent coverage

Trustpilot31 Aug 2026
Malta Gaming Authority31 Aug 2026
iGaming Business31 Aug 2026
SBC News31 Aug 2026
Glassdoor31 Aug 2026

TOP10 users

What our users report

—

0 reviews

Write a review

No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.

The facts on file

Description: BETBY Sportsbook is a hosted B2B sportsbook software solution sold to licensed betting and casino operators rather than to end punters, covering feed, front end, trading and risk management. Operated by EARLYBIRD LTD (Malta, C 94530) and launched in 2018, it advertises 210,000+ events monthly across 125+ sports with 3,000+ markets, plus esports, virtual sports and AI/ML products. It suits casino-first operators adding a sportsbook vertical who want trading managed for them.
Category: Sportsbook Platforms
Founded: 2018
Headquarters: Birkirkara, Malta
Products: Sportsbook (Classic, Sidebar, Tile layouts), Betby.Games, Virtual Sports, Esports, AI Labs, Predictions, Sportsbook widgets (Tournament, Hot Express, Top Match, Live Stream, Boosted Odds, Top Outrights), Marketing toolkit modules (Match Tracker, Stats Centre, Cashout, Freebets, Livestream, Oddsboost)
Markets: Enterprise, Online betting operators, Casino operators adding sportsbook, LATAM-focused brands
Countries: Malta, LATAM (Mexico market focus per vendor research output)
Integrations: Third-party odds/data feed providers (in-house solution built on well-known feed providers), Hosted deployment into operator platforms
Pricing: Not published · free tier: None — only a demo/contact request via demo.betby.com
Regulatory: EARLYBIRD LTD (Malta reg. C 94530) is licensed by the Malta Gaming Authority under Licence No. MGA/B2B/780/2020, issued 3 August 2020, verifiable via the MGA authorisation register link in BETBY's footer. This B2B critical gaming supply licence permits supply to MGA-licensed operators only; UKGC, Ontario/iGO, US state vendor, Brazilian SPA and ISO/GLI certifications were searched for and not verified. Licence date is over five years old and should be re-checked live.
Official website: https://betby.com/sportsbook/ ↗
Last verified: 31 Aug 2026

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Head to head

Category context

This platform49
Category leader62
Category average43

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