Braze
Cross-channel customer engagement platform with AI-driven journey orchestration
Score breakdown
What makes up this score
- 2 independent review sources
- 2,044 third-party reviews counted
- 1 answer engines measured
- cross-model consistency 1
- 3 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Braze ranks #5
Braze ranks #5 of 10 marketing automation with a TOP SCORE of 51.
The category leader scores 65, a gap of 14 points.
That is 6 points above the category average of 44.
Its strongest component is External Reputation at 84; its weakest is Web Authority at 14.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
58 → 51 ↓7.4
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.5/5 | 90 | 1.7k | 31 Aug 2026 | permitted crawl |
| TrustRadius ↗ | 8.8/10 | 88 | 348 | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 25% | 17% | 0% | 5.7 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- G231 Aug 2026
- TrustRadius31 Aug 2026
- Braze31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Braze is a customer engagement platform combining cross-channel messaging, journey orchestration and AI-powered decisioning under its BrazeAI™ umbrella. It is licensed on Monthly Active Users plus a consumption layer of Action Credits, and is aimed at mid-market to enterprise consumer brands with mobile apps or high-traffic web properties. Vendor-declared verticals include retail/eCommerce, financial services, travel & hospitality, media & entertainment, sports, gaming, on-demand and QSR.
- Category
- Marketing Automation
- Headquarters
- New York, USA (15 offices across Americas, EMEA and APAC)
- Products
- Braze Go, Braze Select, Braze Pro, Braze Enterprise, BrazeAI™ (Operator, Agent Console, Intelligence Suite, Generative AI), Braze Data Platform, Canvas journey orchestration
- Markets
- Mid-Market, Enterprise, Consumer brands with mobile apps
- Integrations
- Cloud Data Ingestion (data warehouse), Zero-copy segmentation & personalization, Audience Sync, Webhooks, Data export, reporting & analytics, 34 integrations listed on G2
- Pricing
- Not published · free tier: Not confirmed — a free trial is offered via a 'Try Braze for free' link; the pricing-page FAQ 'Does Braze offer a free plan?' is unanswered, so no free-forever plan is verified pricing page ↗
- Regulatory
- AICPA SOC and ISO 27001 compliance badges are displayed on the vendor pricing page, though the underlying attestation reports (and therefore SOC report type and audit period) were not retrieved. Platform security controls — 2FA, SAML/SSO, event logs and granular permissions — are included at every tier. Braze is publicly listed with investor relations at investors.braze.com and ESG disclosures at esg.braze.com; legal terms and privacy policy are published at braze.com/company/legal. Contract term, auto-renewal, cancellation notice and data residency are not stated publicly and remain unverified.
- Official website
- https://www.braze.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform51
- Category leader65
- Category average44
Is this your platform?
Claim the profile to correct factual company data and respond to reviews. Claiming does not change your TOP SCORE or your ranking.
Claim this profile