Buffer
Per-channel social scheduling with transparent pricing and free tier
Score breakdown
What makes up this score
- 1 independent review sources
- 1 answer engines measured
- cross-model consistency 1
- 4 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Buffer ranks #3
Buffer ranks #3 of 9 social media management with a TOP SCORE of 54.
The category leader scores 62, a gap of 7 points.
That is 8 points above the category average of 46.
Its strongest component is External Reputation at 70; its weakest is Web Authority at 16.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
51 → 54 ↑3.6
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.5/5 | 90 | not published | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 75% | 58% | 0% | 1.8 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- Buffer Support31 Aug 2026
- G231 Aug 2026
- Trustpilot31 Aug 2026
- Capterra31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Buffer is a social media publishing and scheduling suite covering content creation, queue-based publishing, basic analytics (Insights), comment engagement (Community), a link-in-bio Start Page, an AI Assistant and a public API across 11 networks. It bills per connected channel rather than per seat, with volume discounts as channel counts rise. Buffer positions itself for creators, small businesses, agencies, nonprofits, higher education and developers.
- Category
- Social Media Management
- Products
- Create (idea library), Publish (scheduling), Insights (analytics), Community (comment engagement), Collaborate, Start Page (link-in-bio), AI Assistant, Public API
- Markets
- Creators, Small Business, Agencies, Nonprofits, Higher Education, Developers
- Integrations
- Canva, Unsplash, Dropbox, Google Drive, Google Photos, OneDrive, Zapier, IFTTT, WordPress, Feedly, Pocket, Bitly
- Pricing
- USD $6/channel/month (Essentials, monthly) or $5/channel/month billed yearly ($60/year for one channel) · free tier: Free $0/month: up to 3 channels, 10 scheduled posts per channel, 100 ideas, 3 tags, 1 user, AI Assistant, Community inbox, Start Page, 30-day Insights history, API (1 key, 3,000 requests/month), 2FA. Plus a 14-day no-card trial of the Team plan on paid plans. pricing page ↗
- Regulatory
- Verified only: UK standard VAT applied to B2C customers with B2B reverse-charge exclusion available on a VAT number, and a published 50% nonprofit/charity discount. No SOC 2, ISO 27001, GDPR or DPA documentation was retrievable in this session — an unverified gap rather than a negative finding.
- Official website
- https://buffer.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform54
- Category leader62
- Category average46
Is this your platform?
Claim the profile to correct factual company data and respond to reviews. Claiming does not change your TOP SCORE or your ranking.
Claim this profile