Customer.io
Behavioural multi-channel customer engagement and messaging automation
Score breakdown
What makes up this score
- 4 independent review sources
- 1,008 third-party reviews counted
- 3 answer engines measured
- cross-model consistency 0.9
- 21 web authority signals
- average citing-domain authority 33.3
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Customer.io ranks #3
Customer.io ranks #3 of 13 marketing with a TOP SCORE of 52.
The category leader scores 65, a gap of 13 points.
That is 3 points above the category average of 49.
Its strongest component is External Reputation at 70; its weakest is AI Authority at 29.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
51 → 52 ↑1.5
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| Capterra ↗ | 4.7/5 | 94 | 87 | 30 Aug 2026 | permitted crawl |
| TrustRadius ↗ | 9.1/10 | 91 | 51 | 30 Aug 2026 | permitted crawl |
| G2 ↗ | 4.4/5 | 88 | 846 | 31 Aug 2026 | permitted crawl |
| Trustpilot ↗ | 2.5/5 | 50 | 24 | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 17% | 17% | 0% | 5.5 | 12 | 31 Aug 2026 |
| claude grounded | 15% | 15% | 0% | 2.3 | 20 | 30 Aug 2026 |
| claude parametric | 25% | 15% | 0% | 6.4 | 20 | 30 Aug 2026 |
Web authority
Citations and independent coverage
- Capterra31 Aug 2026
- G231 Aug 2026
- The CX Lead31 Aug 2026
- Technology Checker30 Aug 2026
- The CX Lead30 Aug 2026
- Secret30 Aug 2026
- CleverTap30 Aug 2026
- AlternativeTo30 Aug 2026
- Census30 Aug 2026
- Pangea30 Aug 2026
- Glassdoor30 Aug 2026
- SalesRobot30 Aug 2026
- Encharge30 Aug 2026
- Ortto30 Aug 2026
- Maestra30 Aug 2026
- eesel AI30 Aug 2026
- Vero30 Aug 2026
- Software Finder30 Aug 2026
- Trustpilot30 Aug 2026
- Capterra30 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Customer.io is a behavioural customer-engagement platform that unifies event data, AI and messaging channels — email, transactional email, push, in-app, SMS, WhatsApp, LINE and webhooks — into a single visual workflow builder. It has served customers since 2012 and claims 9,000+ brands on its pricing page. It suits product-led SaaS, mobile app and B2C teams that already pipe event data and want behaviour-triggered cross-channel journeys rather than simple newsletter sends.
- Category
- Marketing
- Founded
- 2012
- Headquarters
- United States
- Products
- Journeys (visual workflow builder), Transactional email, Push and in-app messaging, SMS, WhatsApp and LINE messaging, Mobile SDKs, AI Agent with execution skills and Daily Routines, Data Pipelines / reverse ETL and data warehouse destinations
- Markets
- SMB, Mid-Market, Enterprise, Startups, Product-led SaaS, Mobile apps, B2C
- Integrations
- Send and receive webhooks, Unlimited API calls, Mobile SDKs, Data warehouse destinations (Premium and above), Basic data integrations (Essentials) / premium data integrations (Premium), Reverse ETL and data index
- Pricing
- Essentials from $100/month, billed monthly (5,000 profiles, 1M emails/month) · free tier: No free-forever plan; companies that have raised under $10M can get a full year free via the startup program. No trial length published. pricing page ↗
- Regulatory
- SOC Tier II compliance, SSO and 2FA, US and EU data centre options and standard role-based permissions on all tiers. Custom role-based permissions from Premium; HIPAA compliance from Premium only and asterisked on the vendor page with conditions not stated; audit logging and data governance is Enterprise, 'Available by Consultation'. The 'Peaberry Software, Inc.' legal entity was not confirmed against a corporate registry in this session.
- Official website
- https://customer.io ↗
- Last verified
- 31 Aug 2026
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