Fidelity
Zero-commission US brokerage with zero-fee index funds
Score breakdown
What makes up this score
- 1 independent review sources
- 1,095 third-party reviews counted
- 2 answer engines measured
- cross-model consistency 0.98
- 15 web authority signals
- average citing-domain authority 45.5
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Fidelity ranks #3
Fidelity ranks #3 of 4 stock & etf brokers with a TOP SCORE of 54.
The category leader scores 62, a gap of 8 points.
That is 1 points below the category average of 55.
Its strongest component is AI Authority at 77; its weakest is External Reputation at 34.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
35 → 54 ↑19.2
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| Trustpilot ↗ | 1.3/5 | 26 | 1.1k | 30 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude grounded | 85% | 70% | 25% | 1.6 | 20 | 31 Aug 2026 |
| claude parametric | 85% | 80% | 0% | 1.8 | 20 | 31 Aug 2026 |
| claude grounded | 80% | 80% | 15% | 1.8 | 20 | 30 Aug 2026 |
| claude parametric | 85% | 75% | 0% | 2.3 | 20 | 30 Aug 2026 |
Web authority
Citations and independent coverage
- AlternativeTo30 Aug 2026
- Benzinga30 Aug 2026
- MarketBeat30 Aug 2026
- The Impact Investor30 Aug 2026
- SmartAsset30 Aug 2026
- The College Investor30 Aug 2026
- StockBrokers.com30 Aug 2026
- BrokerChooser30 Aug 2026
- Business Model Analyst30 Aug 2026
- Unbiased30 Aug 2026
- Wise30 Aug 2026
- Trustpilot Canada30 Aug 2026
- Investing in the Web30 Aug 2026
- Trustpilot30 Aug 2026
- Better Business Bureau30 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Fidelity is a US retail brokerage and asset manager offering self-directed brokerage accounts, IRAs, mutual funds, bonds and CDs, options, cash management and managed advisory services, marketed on $0 stock, ETF and options commissions. It suits long-term buy-and-hold investors who want no account minimums, zero-expense-ratio index funds and an optional upgrade path to a robo-advisor or human advisor within the same institution. Trades are executed and cleared through its affiliate National Financial Services LLC.
- Category
- Stock & ETF Brokers
- Headquarters
- 245 Summer Street, Boston, MA 02210-1133, USA
- Products
- Self-directed brokerage account, IRAs (traditional, Roth, rollover), Mutual funds including zero-expense-ratio index funds (FZROX, FZILX, FZIPX, FNILX), Bonds and CDs, Options trading, Fidelity Go (robo-advisor), Fidelity Wealth Management (dedicated advisor), Fidelity Private Wealth Management, Cash management and bill pay, Full View account aggregation
- Markets
- Retail investors, Retirement savers, High-net-worth / private wealth
- Countries
- United States
- Integrations
- Full View account aggregation, Bill pay, National Financial Services LLC (clearing/execution affiliate)
- Pricing
- USD 0 per online stock or ETF trade · free tier: No account fees and no minimums to open a retail brokerage account including IRAs; $0 stock/ETF commissions; Fidelity Go advisory fee $0 under $25,000 pricing page ↗
- Regulatory
- Fidelity discloses on its pricing page that trades are offered and cleared through affiliate National Financial Services LLC, which may separately mark up or mark down security prices and may realise a trading profit or loss. Options risk disclosure is acknowledged with a pointer to the OCC 'Characteristics and Risks of Standardized Options' document. SIPC coverage limits, excess-of-SIPC insurance, FINRA/SEC registration numbers, BBB grade and any enforcement history were NOT verified in this session and should not be assumed.
- Official website
- https://www.fidelity.com/why-fidelity/pricing-fees ↗
- Last verified
- 30 Aug 2026
Compare
Head to head
Category context
- This platform54
- Category leader62
- Category average55
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