Google Analytics 4
Free event-based web and app analytics, with paid enterprise tier
Score breakdown
What makes up this score
- 1 independent review sources
- 4 third-party reviews counted
- 1 answer engines measured
- cross-model consistency 1
- 9 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Google Analytics 4 ranks #1
Google Analytics 4 ranks #1 of 8 marketing analytics with a TOP SCORE of 59.
That is 18 points above the category average of 41.
Its strongest component is External Reputation at 70; its weakest is Web Authority at 27.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
56 → 59 ↑2.9
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| Trustpilot ↗ | 4/5 | 80 | 4 | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 92% | 58% | 0% | 3.9 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- Google31 Aug 2026
- Google Analytics Help31 Aug 2026
- Trustpilot31 Aug 2026
- G231 Aug 2026
- TrustRadius31 Aug 2026
- Piwik PRO31 Aug 2026
- Cometly31 Aug 2026
- Supermetrics31 Aug 2026
- Zenovay31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Google Analytics 4 is Google's event-based web and app analytics platform, sold as a free standard tier and a paid enterprise tier, Google Analytics 360, which raises limits and adds unsampled analysis, longer retention and an SLA. It measures events across web and app data streams and covers channel/campaign reporting, explorations, audiences and advertising/attribution reporting. Standard suits SMB, publisher, ecommerce and in-house marketing teams; 360 targets enterprises with high event volumes and long look-back requirements.
- Category
- Marketing Analytics
- Products
- Google Analytics 4 (standard tier), Google Analytics 360 (enterprise tier), Explorations (ad-hoc analysis), Audiences and remarketing, BigQuery export (daily and streaming), Roll-up and subproperties (360), Data import (offline/cost data)
- Markets
- SMB, Mid-Market, Enterprise, Agencies, Publishers, Ecommerce
- Countries
- Global (creation of new Russian 360 accounts paused following the suspension of Google advertising systems in Russia)
- Integrations
- BigQuery, Google Ads, Google Marketing Platform, Google Signals, Analytics Data API / reporting APIs, Offline and cost data import
- Pricing
- Free (standard tier); Google publishes no fee for standard properties · free tier: Google Analytics standard is free to use, with 50 event-scoped custom dimensions and metrics, 100 audiences, 30 key events, up to 14-month data retention, 10M-event Explore sampling threshold, daily BigQuery export capped at 1M events and unlimited streaming BigQuery export pricing page ↗
- Regulatory
- Following the suspension of Google advertising systems in Russia, Google has paused creation of new Russian 360 accounts on Analytics and Tag Manager. Legacy Universal Analytics properties remain accessible but cannot be upgraded to 360. Report thresholding is a privacy control triggered by Google Signals and small-dataset identifiability, and it materially changes reported conversions. GA4's status under EU DPA rulings, DPF certification and current EU data-transfer position was not verified in this session and is not asserted.
- Official website
- https://analytics.google.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform59
- Category leader59
- Category average41
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