HeyGen
Avatar video platform with published credit rates and deep localisation
Score breakdown
What makes up this score
- 3 independent review sources
- 5,260 third-party reviews counted
- 2 answer engines measured
- cross-model consistency 0.86
- 31 web authority signals
- average citing-domain authority 25.7
- 0% of the category rubric covered
- No approved user reviews yet
Explanation
Why HeyGen ranks #1
HeyGen ranks #1 of 11 ai video & ugc with a TOP SCORE of 66.
That is 18 points above the category average of 48.
Its strongest component is External Reputation at 78; its weakest is Web Authority at 36.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
73 → 66 ↓6.6
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| Trustpilot ↗ | 3.6/5 | 72 | 3k | 27 Aug 2026 | permitted crawl |
| G2 | 4.8/5 | 96 | 1.9k | 30 Aug 2026 | permitted crawl |
| Capterra | 4.7/5 | 94 | 307 | 30 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude grounded | 85% | 70% | 80% | 3.2 | 20 | 31 Aug 2026 |
| claude parametric | 80% | 75% | 0% | 2.9 | 20 | 31 Aug 2026 |
| claude grounded | 85% | 60% | 70% | 3.2 | 20 | 30 Aug 2026 |
| claude parametric | 75% | 70% | 0% | 3.2 | 20 | 30 Aug 2026 |
| claude grounded | 0% | 0% | 0% | — | 20 | 30 Aug 2026 |
| claude parametric | 0% | 0% | 0% | — | 20 | 30 Aug 2026 |
Web authority
Citations and independent coverage
- Creatify30 Aug 2026
- Lapis30 Aug 2026
- DesignRevision30 Aug 2026
- CompareGen AI30 Aug 2026
- NovoAds30 Aug 2026
- Pixo30 Aug 2026
- UGC Copilot30 Aug 2026
- Hoox30 Aug 2026
- Evolve AMZ30 Aug 2026
- Rask AI30 Aug 2026
- D-ID30 Aug 2026
- Puppydog30 Aug 2026
- Leadde AI30 Aug 2026
- VidMeToo30 Aug 2026
- AlternativeTo30 Aug 2026
- Gartner30 Aug 2026
- StartupHub.ai30 Aug 2026
- BuzzCube30 Aug 2026
- FirstSales30 Aug 2026
- Zulo AI30 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- HeyGen is an AI avatar video platform that turns scripts into talking-head video using 700+ stock avatars, custom Digital Twins and voice cloning, with translation into 175+ languages. It is a general AI video product rather than a purpose-built UGC ad tool: HeyGen's verified feature set centres on spokesperson-style creative, and no dedicated UGC-ad product page was retrievable. It suits marketing teams producing moderate volumes of talking-head ad creative, especially across multiple languages.
- Category
- AI Video & UGC
- Integrations
- Zapier, Make, n8n, HubSpot, LMS platforms via SCORM export, SAML/SSO identity providers, HeyGen public API (separate plan)
- Pricing
- $29/mo Creator (600 credits/month), or $24/mo billed annually · free tier: $0 — 3 videos per month (help centre notes 1–3 depending on region), 1-minute maximum, 720p share link, 1 Custom Digital Twin, 500+ stock avatars, 30+ languages, 3 Video Agent videos/month
- Official website
- https://www.heygen.com ↗
- Last verified
- 27 Aug 2026
Compare
Head to head
Category context
- This platform66
- Category leader66
- Category average48
Is this your platform?
Claim the profile to correct factual company data and respond to reviews. Claiming does not change your TOP SCORE or your ranking.
Claim this profile