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For business

Icon

Done-for-you human UGC ads, explicitly no AI

icon.com ↗169 Madison Ave, New York, NY 10016, United StatesClaim this profile

TOP SCORE™

47/100

#6 of 11 AI Video & UGC

High confidence

Score breakdown

What makes up this score

External Reputation69
  • 2 independent review sources
  • 94 third-party reviews counted
AI Authority21
  • 2 answer engines measured
  • cross-model consistency 0.95
Web Authority47
  • 33 web authority signals
  • average citing-domain authority 30.6
Expert Assessment50
  • 0% of the category rubric covered
TOP10 User Score—
  • No approved user reviews yet

Explanation

Why Icon ranks #6

Icon ranks #6 of 11 ai video & ugc with a TOP SCORE of 47.

The category leader scores 66, a gap of 19 points.

That is 1 points below the category average of 48.

Its strongest component is External Reputation at 69; its weakest is AI Authority at 21.

No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.

Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.

Score history

How the score has moved

50 → 47 ↓2.7

05010030 Aug1 Sept

External reputation

What third-party sources publish

SourcePublishedNormalisedReviewsLast checkedMethod
G2 ↗4.7/5941930 Aug 2026permitted crawl
Trustpilot ↗4/5807531 Aug 2026permitted crawl

AI visibility

How answer engines treat this platform

EngineMentionRecommendationCitationAvg positionQueriesMeasured
claude grounded5%5%0%4.02031 Aug 2026
claude parametric15%0%0%5.02031 Aug 2026
claude grounded5%0%0%4.02031 Aug 2026
claude parametric25%0%0%5.82031 Aug 2026
claude grounded5%0%0%9.02030 Aug 2026
claude parametric10%0%0%4.02030 Aug 2026
claude grounded0%0%0%—2030 Aug 2026
claude parametric0%0%0%—2030 Aug 2026

Web authority

Citations and independent coverage

TOP10 users

What our users report

—

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Company information

The facts on file

Description
Icon is a done-for-you human UGC video ad agency for DTC/e-commerce brands, delivering 6 creator-filmed ads per month for $1,000 with full usage rights. It runs on a proprietary internal software layer called Admaker 2.0 (Command Center, AdGPT, Creative Analytics, Meta launch), which is not sold as a self-serve generator. Originally launched as "The AI Admaker," it has pivoted and now markets itself as "no AI / 100% real."
Category
AI Video & UGC
Headquarters
169 Madison Ave, New York, NY 10016, United States
Products
6 Human UGC Ads subscription, Dedicated Creative Director, Agency Whitelabel (IconAPI), Admaker 2.0 (internal software layer)
Markets
SMB, DTC/E-commerce brands, Agencies
Countries
United States
Integrations
Meta Ads (1-click ad launch), Slack (shared client channel)
Pricing
$1,000/month (6 human UGC ads, charged after 72 hours) · free tier: 3-day free trial; review 6 scripts before paying, $0 today with billing reminder at 48 hours pricing page ↗
Regulatory
Full usage rights to final ads, raw footage and B-roll transfer to the client with no stated time or channel limit; published 100% money-back guarantee. Because output is human-filmed and the vendor disclaims AI, FTC-style synthetic-media disclosure does not apply to the creative. No SOC 2, GDPR or ISO certification was found on retrieved pages — unverified, not confirmed absent. No Terms of Service or cancellation policy page was retrieved.
Official website
https://icon.com ↗
Last verified
31 Aug 2026

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Head to head

Category context

  • This platform47
  • Category leader66
  • Category average48
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