Influential
Enterprise influencer marketing platform and managed service, Publicis-owned
Score breakdown
What makes up this score
- No usable third-party ratings
- 1 answer engines measured
- cross-model consistency 1
- 8 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Influential ranks #8
Influential ranks #8 of 9 influencer marketing with a TOP SCORE of 24.
The category leader scores 57, a gap of 33 points.
That is 16 points below the category average of 40.
Its strongest component is Expert Assessment at 58; its weakest is AI Authority at 2.
No usable evidence was found for External Reputation, TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
39 → 24 ↓15.5
External reputation
What third-party sources publish
No third-party ratings have been ingested for this platform yet.
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 0% | 0% | 0% | — | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- Influential31 Aug 2026
- Publicis Groupe31 Aug 2026
- Business Wire31 Aug 2026
- Marketing Dive31 Aug 2026
- eMarketer31 Aug 2026
- Tubefilter31 Aug 2026
- G231 Aug 2026
- Capterra31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Influential is an enterprise influencer/creator marketing company combining a client-facing platform layer with managed programme services, matching brands to creators using a large proprietary data index. It was acquired by Publicis Groupe under a definitive agreement announced 25 July 2024 and now appears on G2 as "Influential powered by Captiv8" following Publicis' 2025 Captiv8 purchase. It targets Fortune 500 and global brands running always-on, high-budget celebrity and macro-creator programmes.
- Category
- Influencer Marketing
- Products
- Influential influencer marketing platform (platform.influential.co), Managed always-on creator programme services, AI brand-to-creator matching and influencer search, Audience, psychographic and engagement analytics, Real-time campaign reporting
- Markets
- Enterprise, Global brands, Fortune 500
- Integrations
- Epsilon identity data (via Publicis, vendor/parent-stated), Captiv8 technology (post-acquisition consolidation)
- Pricing
- Not published · free tier: None
- Regulatory
- Acquired by Publicis Groupe (Euronext Paris FR0000130577, CAC 40); definitive agreement announced 25 July 2024, reported ~$500M with terms not officially disclosed. Publicis also announced Captiv8 acquisition in May 2025 (reported ~$150M). Vendor publishes Terms of Service, Privacy Policy and a California Privacy Choices page (CCPA/CPRA-relevant), with a privacy-policy-change notice displayed 2026-08-31. No SOC 2, ISO 27001, GDPR/DPA documentation or FTC action was verified.
- Official website
- https://influential.co ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform24
- Category leader57
- Category average40
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