Insider
Enterprise cross-channel customer engagement platform with AI intent engine
Score breakdown
What makes up this score
- No usable third-party ratings
- 1 answer engines measured
- cross-model consistency 1
- 2 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Insider ranks #10
Insider ranks #10 of 10 marketing automation with a TOP SCORE of 16.
The category leader scores 65, a gap of 49 points.
That is 28 points below the category average of 44.
Its strongest component is Expert Assessment at 49; its weakest is AI Authority at 0.
No usable evidence was found for External Reputation, TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
27 → 16 ↓11.4
External reputation
What third-party sources publish
No third-party ratings have been ingested for this platform yet.
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 0% | 0% | 0% | — | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Insider is described by third-party vendor-profile sources as a single platform for building individualized, cross-channel customer experiences, unifying customer data across channels and systems and predicting behaviour with an AI intent engine. Its listed solution set covers personalized messaging, mobile push, web push and email marketing, positioned at enterprise marketers. In this research session the vendor's own product and pricing pages could not be retrieved, so all feature, price and rating claims remain unverified.
- Category
- Marketing Automation
- Founded
- 2012
- Products
- Cross-channel customer experience / engagement platform, Customer data unification (CDP-style), AI intent and prediction engine, Web push, Mobile push, Email marketing, Personalized messaging
- Markets
- Enterprise
- Pricing
- Not published · free tier: None published (not verified — vendor pricing page not retrieved) pricing page ↗
- Regulatory
- Insider processes customer personal data, making GDPR posture, data-residency options and SOC 2 / ISO 27001 certification material to enterprise buyers. None of these were verified in this session — no compliance documentation was retrieved.
- Official website
- https://useinsider.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform16
- Category leader65
- Category average44
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