Later
Visual social scheduling, analytics and influencer marketing platform
Score breakdown
What makes up this score
- No usable third-party ratings
- 1 answer engines measured
- cross-model consistency 1
- 4 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Later ranks #7
Later ranks #7 of 9 social media management with a TOP SCORE of 41.
The category leader scores 62, a gap of 21 points.
That is 5 points below the category average of 46.
Its strongest component is Expert Assessment at 56; its weakest is Web Authority at 16.
No usable evidence was found for External Reputation, TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
33 → 41 ↑7.7
External reputation
What third-party sources publish
No third-party ratings have been ingested for this platform yet.
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 83% | 8% | 0% | 2.8 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- Later Help Center31 Aug 2026
- G231 Aug 2026
- SocialKit31 Aug 2026
- Social Champ31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Later is a social media management platform built around a visual content calendar, scheduling, link-in-bio and analytics, branded Later Social, sold alongside an influencer/creator marketing business. It supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat on all tiers, but does not support X/Twitter, Bluesky, Mastodon or Google Business Profile. It targets creators, Instagram- and TikTok-first brands, small marketing teams and small agencies rather than large multi-network enterprises.
- Category
- Social Media Management
- Products
- Later Social (scheduling, calendar, analytics), Link in Bio, Social Inbox, Influencer marketing platform (self-serve), Full-service influencer programs, Creator AEO, Mavely affiliate links, iOS and Android apps
- Markets
- SMB, Creators, Agencies, Non-profits, Enterprise (influencer marketing)
- Integrations
- Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat, Meta Ads (analytics)
- Pricing
- $18.75/mo billed yearly (Starter) · free tier: 14-day free trial; no free plan sold on the pricing page (a legacy 'Free' plan is still listed in the Help Center plan-availability article) pricing page ↗
- Regulatory
- No compliance documentation verified this session — no SOC 2, GDPR or data-processing evidence retrieved. The vendor publishes a status page (status.later.com) and a separate influencer help centre. Ownership relationship with Mavrck and the Mavely affiliate business is visible on the site but was not confirmed from a primary corporate filing.
- Official website
- https://later.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform41
- Category leader62
- Category average46
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