Score breakdown
What makes up this score
- 2 independent review sources
- 746 third-party reviews counted
- 1 answer engines measured
- cross-model consistency 1
- 3 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Metricool ranks #4
Metricool ranks #4 of 9 social media management with a TOP SCORE of 50.
The category leader scores 62, a gap of 11 points.
That is 4 points above the category average of 46.
Its strongest component is External Reputation at 73; its weakest is Web Authority at 14.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
54 → 50 ↓3.7
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.5/5 | 90 | 101 | 31 Aug 2026 | permitted crawl |
| Trustpilot ↗ | 3.9/5 | 78 | 645 | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 50% | 17% | 0% | 3.5 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- Metricool Help Center31 Aug 2026
- G231 Aug 2026
- Trustpilot31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Metricool is an all-in-one social media management platform combining scheduling across 11 networks, analytics, competitor tracking, paid ads reporting and AI-assisted reports in one dashboard. Pricing is priced per 'brand' rather than per seat, with unlimited team members on the Advanced plan, making it especially suited to agencies and freelancers managing many client accounts. A functional free-forever tier lets solo creators evaluate the product without a card.
- Category
- Social Media Management
- Products
- Social media scheduling calendar (11 networks), Analytics and Best Time to Post, Competitor tracking (up to 100 accounts), Ads reporting (Meta, Google, TikTok), Metricool Studio and Campaign Dashboards, SmartLinks link-in-bio, Unified Inbox, Flows automations (comment-to-DM, keyword replies, moderation), Metricool MCP server and API, Mobile apps (iOS, Android)
- Markets
- Freelancers, Solo creators, SMB, Agencies, Enterprise (Custom plan)
- Integrations
- Instagram, TikTok, LinkedIn, Facebook, X/Twitter, YouTube, Pinterest, Threads, Bluesky, Google Business Profile, Twitch, Meta Ads, Google Ads, TikTok Ads
- Pricing
- From €16/$20 per month (annual billing, Starter, up to 5 brands); €20/$25 monthly billing · free tier: Free forever: 1 brand, all networks except LinkedIn and X, up to 20 scheduled posts/month, 5 competitor profiles, 30 days of analytics, AI assistant (5 credits/brand/month), Metricool MCP pricing page ↗
- Regulatory
- Prices exclude VAT, calculated before signing, consistent with an EU-based seller. The vendor publishes Terms & Conditions, Privacy Policy, Cookies Policy and a Legal Notice, and operates an EU Whistleblower Channel hosted by Iubenda, indicating compliance with the EU Whistleblower Directive. 'Unlimited' publishing is contractually bounded by a published Fair Use Policy. The refund/auto-renewal clause text and the registered corporate entity could not be retrieved this session and are not asserted.
- Official website
- https://metricool.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform50
- Category leader62
- Category average46
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