Northbeam
Multi-touch attribution and media mix modeling for ecommerce advertisers
Score breakdown
What makes up this score
- 2 independent review sources
- 20 third-party reviews counted
- 1 answer engines measured
- cross-model consistency 1
- 7 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Northbeam ranks #2
Northbeam ranks #2 of 8 marketing analytics with a TOP SCORE of 47.
The category leader scores 59, a gap of 12 points.
That is 6 points above the category average of 41.
Its strongest component is External Reputation at 63; its weakest is Web Authority at 23.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
50 → 47 ↓3.2
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.5/5 | 90 | 16 | 31 Aug 2026 | permitted crawl |
| Trustpilot ↗ | 2.6/5 | 52 | 4 | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 50% | 8% | 0% | 3.8 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- G231 Aug 2026
- Trustpilot31 Aug 2026
- Capterra31 Aug 2026
- Shopify App Store31 Aug 2026
- Apple App Store31 Aug 2026
- Trivas31 Aug 2026
- Usermaven31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Northbeam is a marketing intelligence platform combining multi-touch attribution, media mix modeling (MMM+) and incrementality testing, powered by machine learning on first-party data. It is scoped by the vendor to ecommerce and DTC advertisers, segmented by monthly ad spend from sub-$1.5m/year brands up to teams spending over $500K/month. Buyers are expected to have a dedicated growth operator or analyst, and pricing is quote-based with annual terms above the Shopify-only entry plan.
- Category
- Marketing Analytics
- Products
- Multi-touch attribution dashboards, MMM+ (media mix modeling), Incrementality (add-on), Northbeam Apex, Clicks + Deterministic Views (C+DV), Creative Analytics, Metrics Explorer, Product Analytics, Profit Benchmarks, iOS mobile app
- Markets
- Ecommerce, DTC brands, SMB, Mid-Market, Enterprise, Agencies
- Integrations
- Shopify, Meta Ads, Ad platform partners (ad credits), Custom ecommerce platform integrations (Professional/Enterprise), Data exports, MCP access
- Pricing
- Starter shown as $1,500 (billing period not stated adjacent to the figure on the pricing page); Growth tier is custom · free tier: None published — no free trial or free tier on the pricing page pricing page ↗
- Regulatory
- Northbeam publishes Privacy Policy, Terms of Service, a dedicated GDPR page, a Data Security page and a Cookie Policy, all linked from the site footer, but none were retrieved this session — SOC 2, ISO 27001, CCPA and DPA terms are unverified. One Trustpilot reviewer alleges unethical data-scraping practices; unproven and single-sourced, but worth raising directly with the vendor during procurement.
- Official website
- https://www.northbeam.io ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform47
- Category leader59
- Category average41
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