Score breakdown
What makes up this score
- 3 independent review sources
- 776 third-party reviews counted
- 2 answer engines measured
- cross-model consistency 1
- 14 web authority signals
- average citing-domain authority 41.3
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Ortto ranks #8
Ortto ranks #8 of 13 marketing with a TOP SCORE of 46.
The category leader scores 65, a gap of 18 points.
That is 2 points below the category average of 49.
Its strongest component is External Reputation at 78; its weakest is AI Authority at 1.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
54 → 46 ↓7.6
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.4/5 | 88 | 624 | 30 Aug 2026 | permitted crawl |
| Capterra ↗ | 4.6/5 | 92 | 113 | 30 Aug 2026 | permitted crawl |
| TrustRadius ↗ | 9/10 | 90 | 39 | 30 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude grounded | 0% | 0% | 0% | — | 20 | 30 Aug 2026 |
| claude parametric | 0% | 0% | 0% | — | 20 | 30 Aug 2026 |
Web authority
Citations and independent coverage
- Full Stack Club30 Aug 2026
- SoftwareReviews (Info-Tech Research Group)30 Aug 2026
- TrustRadius30 Aug 2026
- Research.com30 Aug 2026
- Gartner30 Aug 2026
- Venture Harbour30 Aug 2026
- Marketing Monk30 Aug 2026
- Encharge30 Aug 2026
- Trustpilot30 Aug 2026
- SalesHive30 Aug 2026
- Product Hunt30 Aug 2026
- SelectHub30 Aug 2026
- G230 Aug 2026
- Capterra30 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Ortto (formerly Autopilot) combines marketing automation, a customer data platform and analytics in a single system, with a visual journey builder, email, SMS, push, forms and reporting as first-party modules. It is priced by contact audience size and is positioned mainly at small and mid-market teams that want journeys built without developer help. G2's reviewer synthesis places it as a lower-cost alternative to HubSpot, Marketo and Pardot.
- Category
- Marketing
- Products
- Marketing automation / visual journey builder, Customer data platform (CDP), Email marketing (drag-and-drop builder, A/B testing, transactional email), SMS marketing (branded sender ID, transactional SMS), Web and mobile push (iOS/Android), Forms, popups and in-app messages, Landing pages, Reporting, funnel analysis, lead and engagement scoring, NPS surveys, Talk inbox and knowledge base
- Markets
- SMB, Mid-Market, Nonprofit, Enterprise (top tier)
- Integrations
- Salesforce, AWS (Enterprise), Google Cloud (Enterprise), Okta SSO (Enterprise), Microsoft Active Directory (Enterprise), Google SSO, Webhooks, Activity data streaming
- Pricing
- USD $237/mo paid annually at 10,000 contacts (vendor slider); the same page's comparison table lists $169/mo and G2's record lists $199/mo at 5,000 contacts · free tier: No permanent free plan; a free trial is offered (length not published) pricing page ↗
- Regulatory
- Specific security certifications (SOC 2, ISO 27001, GDPR/HIPAA posture) were not exposed in the retrieved vendor text and are unverified — request trust documentation. Verified consent tooling includes an email preference centre, frequency rate limiting and send-date blocking. Terms state that on termination you lose access to the account and all stored contacts and data, so a contractual data-export window should be negotiated; either party may terminate for unremedied material breach on 30 days' notice.
- Official website
- https://ortto.com/pricing/ ↗
- Last verified
- 30 Aug 2026
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