Rakuten Advertising
Global affiliate network with brand-safety tooling, sales-led onboarding
Score breakdown
What makes up this score
- 1 independent review sources
- 94 third-party reviews counted
- 3 answer engines measured
- cross-model consistency 0.89
- 21 web authority signals
- average citing-domain authority 28.3
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Rakuten Advertising ranks #3
Rakuten Advertising ranks #3 of 5 affiliate with a TOP SCORE of 48.
The category leader scores 65, a gap of 16 points.
That is 1 points below the category average of 50.
Its strongest component is External Reputation at 74; its weakest is AI Authority at 23.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
50 → 48 ↓1.4
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.3/5 | 86 | 94 | 30 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 grounded | 44% | 11% | 0% | 4.8 | 9 | 3 Sept 2026 |
| claude grounded | 30% | 5% | 0% | 4.8 | 20 | 30 Aug 2026 |
| claude parametric | 20% | 0% | 0% | 6.5 | 20 | 30 Aug 2026 |
Web authority
Citations and independent coverage
- Contentmation30 Aug 2026
- mThink (Blue Book of Performance Marketing)30 Aug 2026
- Rakuten Advertising30 Aug 2026
- Strackr30 Aug 2026
- Glassdoor30 Aug 2026
- Trustpilot30 Aug 2026
- Sonary30 Aug 2026
- Web App Rater30 Aug 2026
- NicheHacks30 Aug 2026
- SEO Affiliate Domination30 Aug 2026
- Track36030 Aug 2026
- WOW Trk30 Aug 2026
- Modash30 Aug 2026
- SoftwareWorld30 Aug 2026
- 6sense30 Aug 2026
- AlternativeTo30 Aug 2026
- Webmaster Tips30 Aug 2026
- UpPromote30 Aug 2026
- G230 Aug 2026
- Rakuten Advertising Publisher Help30 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Rakuten Advertising is the affiliate and performance marketing division of Tokyo-listed Rakuten Group, Inc., headquartered in San Mateo, California, offering an affiliate network alongside programmatic, paid search, paid social, CTV, influencer and brand-safety products. Advertisers onboard through a sales-led contact process with no published pricing, while publishers self-register free and are paid roughly 60-75 days after the earning month. Its displayed client base skews heavily to retail, travel and consumer brands rather than finance or fintech.
- Category
- Affiliate
- Founded
- 1996
- Headquarters
- San Mateo, California, United States
- Products
- Affiliate network, Audience Engine, Detect (brand safety and compliance), Influencer Marketing, Media (programmatic, paid search, paid social, CTV), Insights & Analytics Portal
- Markets
- Enterprise, Mid-market, Agencies, Publishers/Affiliates
- Countries
- United States, United Kingdom, Canada, Brazil, France, Germany, Italy, Spain, Japan, Asia-Pacific
- Integrations
- Developer/API portal (developers.rakutenadvertising.com), Advertiser dashboard (dashboard.linkshare.com), Publisher dashboard (publisher.rakutenadvertising.com), PayPal (publisher payouts), ACH direct deposit, Check payments
- Pricing
- Not published · free tier: Free self-registration for publishers at publisher.rakutenadvertising.com; no free advertiser tier
- Regulatory
- Division of Rakuten Group, Inc., listed in Tokyo under ticker 4755; HQ San Mateo, California; publishes a privacy policy at rakutenadvertising.com/privacy-policy/. No finance-specific licensing, FCA/SEC registration or regulated-advertising certification was found and none should be implied. The homepage carries copy pairing Rakuten Advertising with impact.com as 'two industry titans, one unstoppable force', suggesting a combination or deep partnership whose nature, terms and date remain unresolved and which could materially affect platform, pricing and ranking.
- Official website
- https://rakutenadvertising.com ↗
- Last verified
- 30 Aug 2026
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