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Rakuten Advertising

Global affiliate network with brand-safety tooling, sales-led onboarding

rakutenadvertising.com ↗San Mateo, California, United StatesFounded 1996Claim this profile

TOP SCORE™

48/100

#3 of 5 Affiliate

High confidence

Score breakdown

What makes up this score

External Reputation74
  • 1 independent review sources
  • 94 third-party reviews counted
AI Authority21
  • 2 answer engines measured
  • cross-model consistency 0.92
Web Authority35
  • 21 web authority signals
  • average citing-domain authority 28.3
Expert Assessment56
  • 100% of the category rubric covered
TOP10 User Score—
  • No approved user reviews yet

Explanation

Why Rakuten Advertising ranks #3

Rakuten Advertising ranks #3 of 5 affiliate with a TOP SCORE of 48.

The category leader scores 66, a gap of 18 points.

That is 2 points below the category average of 49.

Its strongest component is External Reputation at 74; its weakest is AI Authority at 21.

No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.

Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.

Score history

How the score has moved

50 → 48 ↓1.9

05010030 Aug1 Sept

External reputation

What third-party sources publish

SourcePublishedNormalisedReviewsLast checkedMethod
G2 ↗4.3/5869430 Aug 2026permitted crawl

AI visibility

How answer engines treat this platform

EngineMentionRecommendationCitationAvg positionQueriesMeasured
claude grounded30%5%0%4.82030 Aug 2026
claude parametric20%0%0%6.52030 Aug 2026

Web authority

Citations and independent coverage

TOP10 users

What our users report

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Company information

The facts on file

Description
Rakuten Advertising is the affiliate and performance marketing division of Tokyo-listed Rakuten Group, Inc., headquartered in San Mateo, California, offering an affiliate network alongside programmatic, paid search, paid social, CTV, influencer and brand-safety products. Advertisers onboard through a sales-led contact process with no published pricing, while publishers self-register free and are paid roughly 60-75 days after the earning month. Its displayed client base skews heavily to retail, travel and consumer brands rather than finance or fintech.
Category
Affiliate
Founded
1996
Headquarters
San Mateo, California, United States
Products
Affiliate network, Audience Engine, Detect (brand safety and compliance), Influencer Marketing, Media (programmatic, paid search, paid social, CTV), Insights & Analytics Portal
Markets
Enterprise, Mid-market, Agencies, Publishers/Affiliates
Countries
United States, United Kingdom, Canada, Brazil, France, Germany, Italy, Spain, Japan, Asia-Pacific
Integrations
Developer/API portal (developers.rakutenadvertising.com), Advertiser dashboard (dashboard.linkshare.com), Publisher dashboard (publisher.rakutenadvertising.com), PayPal (publisher payouts), ACH direct deposit, Check payments
Pricing
Not published · free tier: Free self-registration for publishers at publisher.rakutenadvertising.com; no free advertiser tier
Regulatory
Division of Rakuten Group, Inc., listed in Tokyo under ticker 4755; HQ San Mateo, California; publishes a privacy policy at rakutenadvertising.com/privacy-policy/. No finance-specific licensing, FCA/SEC registration or regulated-advertising certification was found and none should be implied. The homepage carries copy pairing Rakuten Advertising with impact.com as 'two industry titans, one unstoppable force', suggesting a combination or deep partnership whose nature, terms and date remain unresolved and which could materially affect platform, pricing and ranking.
Official website
https://rakutenadvertising.com ↗
Last verified
30 Aug 2026

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Head to head

Category context

  • This platform48
  • Category leader66
  • Category average49
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