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Shape

PPC budget pacing and ad data infrastructure, now a NinjaCat module

shape.io ↗Bend, Oregon, United StatesClaim this profile

TOP SCORE™

45/100

#9 of 13 Marketing

High confidence

Score breakdown

What makes up this score

External Reputation75
  • 3 independent review sources
  • 494 third-party reviews counted
AI Authority5
  • 2 answer engines measured
  • cross-model consistency 1
Web Authority45
  • 24 web authority signals
  • average citing-domain authority 32.3
Expert Assessment50
  • 100% of the category rubric covered
TOP10 User Score—
  • No approved user reviews yet

Explanation

Why Shape ranks #9

Shape ranks #9 of 13 marketing with a TOP SCORE of 45.

The category leader scores 65, a gap of 20 points.

That is 4 points below the category average of 49.

Its strongest component is External Reputation at 75; its weakest is AI Authority at 5.

No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.

Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.

Score history

How the score has moved

50 → 45 ↓4.9

05010030 Aug1 Sept

External reputation

What third-party sources publish

SourcePublishedNormalisedReviewsLast checkedMethod
G2 ↗4.2/58431630 Aug 2026permitted crawl
Capterra ↗4.4/5888930 Aug 2026permitted crawl
Software Advice ↗4.4/5888930 Aug 2026permitted crawl

AI visibility

How answer engines treat this platform

EngineMentionRecommendationCitationAvg positionQueriesMeasured
claude grounded0%0%0%—2030 Aug 2026
claude parametric0%0%0%—2030 Aug 2026

Web authority

Citations and independent coverage

TOP10 users

What our users report

—

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Company information

The facts on file

Description
Shape is a PPC budget management and automation suite built around two products: a budget pacing and automation dashboard, and an Advertising Data Infrastructure layer that pushes raw cross-channel PPC data into BigQuery and BI tools. It targets agencies and in-house teams managing recurring budgets across many client accounts whose core pain is over- and under-pacing rather than bid or creative management. Shape was acquired by NinjaCat in August 2022 and its pricing URL now serves NinjaCat budget-management content, so it is effectively a module of the parent platform rather than a separately purchasable product.
Category
Marketing
Headquarters
Bend, Oregon, United States
Products
Budget Management and Automation Dashboard, Advertising Data Infrastructure (ADI), AutoPilot, CruiseControl, RollOver
Markets
Agencies, SMB, Mid-Market, Enterprise, Multilocation brands, Media companies
Integrations
Google BigQuery, Google Data Studio (Looker Studio), Google Sheets, Stripe (billing), PPC API (two-way), NinjaCat platform connectors
Pricing
Not published · free tier: One client free on the Budget Management platform, plus free ADI with a managed data warehouse and 8 campaign-level views pricing page ↗
Regulatory
Acquired by NinjaCat, announced 9 August 2022; a PrivSource snippet suggests a NinjaCat ownership link to Banyan Software but this was not verified against a primary source. Payments are processed by Stripe. A privacy policy exists at shape.io/privacy but was not read, so no GDPR, CCPA, SOC 2 or data-residency claim can be made. Contract length, auto-renewal, cancellation notice and refund terms are unverified.
Official website
https://shape.io ↗
Last verified
30 Aug 2026

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Head to head

Category context

  • This platform45
  • Category leader65
  • Category average49
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