Shippo
Multi-carrier shipping labels, rates and tracking for e-commerce
Score breakdown
What makes up this score
- 1 independent review sources
- 77 third-party reviews counted
- 1 answer engines measured
- cross-model consistency 1
- 6 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Shippo ranks #1
Shippo ranks #1 of 7 shipping & fulfilment with a TOP SCORE of 50.
That is 12 points above the category average of 38.
Its strongest component is External Reputation at 73; its weakest is Web Authority at 21.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
55 → 50 ↓4.5
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.2/5 | 84 | 77 | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 42% | 17% | 0% | 5.6 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- G231 Aug 2026
- Capterra31 Aug 2026
- GetApp31 Aug 2026
- Fit Small Business31 Aug 2026
- Trustpilot31 Aug 2026
- Better Business Bureau31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Shippo is a multi-carrier shipping platform sold as two product lines: a web App for merchants that compares discounted rates across 40+ carriers, buys and prints labels, and tracks shipments; and a shipping API for developers with per-call pricing for rating, tracking, address validation and delivery estimates. Capterra's profile indicates 97% of reviewers are small businesses, with retail, arts and crafts and consumer goods leading. It is a shipping and label layer, not a warehouse or inventory system.
- Category
- Shipping & Fulfilment
- Founded
- 2013
- Headquarters
- San Francisco, CA, USA
- Products
- Shippo App (web shipping platform), Shippo Shipping API, Shippo Intelligence, Shippo MCP, Shipping Elements
- Markets
- SMB, Mid-Market, High-volume brands, Marketplaces and platforms, 3PLs, Software providers
- Countries
- United States, Canada, United Kingdom, Germany, France
- Integrations
- Shopify, Square, WooCommerce, Wix, BigCommerce, Squarespace, Magento, Walmart, Amazon, USPS, UPS, FedEx, DHL Express, Canada Post
- Pricing
- From $17/mo (App Pro), or $205/year annually (vendor labels this '10% savings') · free tier: App Starter: free, up to 30 labels/month, 1 user, unlimited store connections, email support only. API Starter: 30 labels/month free, then 7¢/label. pricing page ↗
- Regulatory
- Shippo, Inc. is classified by the Better Business Bureau as an 'online shipping broker' (San Francisco, CA); the BBB complaints and customer-review files were identified but not retrieved this session. The vendor maintains a public Trust Center (trust.goshippo.com), privacy portal and API status page. USPS NSA hosting is offered only on API Premier. Third-party claims of 99.99% uptime, ISO 27001, SOC 2 and GDPR compliance appear only on a partner page and are NOT verified here.
- Official website
- https://goshippo.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform50
- Category leader50
- Category average38
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