Sprout Social
All-in-one social media management, engagement and analytics platform
Score breakdown
What makes up this score
- 3 independent review sources
- 8,026 third-party reviews counted
- 1 answer engines measured
- cross-model consistency 1
- 4 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Sprout Social ranks #2
Sprout Social ranks #2 of 9 social media management with a TOP SCORE of 58.
The category leader scores 62, a gap of 4 points.
That is 11 points above the category average of 46.
Its strongest component is External Reputation at 76; its weakest is Web Authority at 16.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
55 → 58 ↑2.1
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.4/5 | 88 | 7.4k | 31 Aug 2026 | permitted crawl |
| Capterra ↗ | 4.4/5 | 88 | 604 | 31 Aug 2026 | permitted crawl |
| Trustpilot ↗ | 1.7/5 | 34 | not published | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 83% | 50% | 0% | 2.4 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- G231 Aug 2026
- Capterra Canada31 Aug 2026
- Trustpilot31 Aug 2026
- Agorapulse31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Sprout Social is an all-in-one social media management platform covering publishing, a unified engagement inbox, analytics, listening and employee advocacy. It is sold per seat and aimed at mid-market, enterprise, agency and customer-care teams that treat social as both a marketing and a service channel. Premium analytics, listening and advocacy are separate paid add-ons rather than included in seat pricing.
- Category
- Social Media Management
- Products
- Engagement / Smart Inbox, Publishing and content calendar, Analytics and reporting, Premium Analytics (add-on), Social Listening (add-on), Employee Advocacy (add-on), Sprout Social Influencer Marketing, Guardian (trust and compliance), Professional Services
- Markets
- Enterprise, Agencies, Small and medium businesses, Customer care, Trust and compliance
- Integrations
- Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok, Salesforce, Salesforce Service Cloud, Zendesk, Canva, Adobe, Google Drive, Dropbox
- Pricing
- USD $79 per seat/month (annual) or $99 per seat/month billed monthly — Essentials · free tier: 30-day free trial, no credit card required pricing page ↗
- Regulatory
- Publishes a trust centre for data and security and a dedicated trust-and-compliance product line (Guardian); vendor states a global Salesforce partnership and reports 1,947 customers above $50k ARR as of 30 Sept 2025, but that figure was taken from the vendor blog and no SEC filing was retrieved, so listing status and 2026 corporate facts are unverified.
- Official website
- https://sproutsocial.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform58
- Category leader62
- Category average46
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