Vanguard Brokerage Services
Low-cost US brokerage built for long-term index investors
Score breakdown
What makes up this score
- 1 independent review sources
- 177,000 third-party reviews counted
- 2 answer engines measured
- cross-model consistency 0.87
- 15 web authority signals
- average citing-domain authority 41.3
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Vanguard Brokerage Services ranks #1
Vanguard Brokerage Services ranks #1 of 4 stock & etf brokers with a TOP SCORE of 62.
That is 7 points above the category average of 55.
Its strongest component is External Reputation at 92; its weakest is AI Authority at 40.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
65 → 62 ↓2.4
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| Apple App Store ↗ | 4.6/5 | 92 | 177k | 30 Aug 2026 | official api |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude grounded | 50% | 15% | 0% | 5.3 | 20 | 31 Aug 2026 |
| claude parametric | 60% | 40% | 0% | 5.7 | 20 | 31 Aug 2026 |
| claude grounded | 50% | 25% | 0% | 4.6 | 20 | 30 Aug 2026 |
| claude parametric | 60% | 20% | 0% | 5.4 | 20 | 30 Aug 2026 |
Web authority
Citations and independent coverage
- The Motley Fool30 Aug 2026
- CB Insights30 Aug 2026
- Benzinga30 Aug 2026
- The College Investor30 Aug 2026
- Money Crashers30 Aug 2026
- ConsumerAffairs30 Aug 2026
- Candor30 Aug 2026
- ComplaintsBoard30 Aug 2026
- Better Business Bureau30 Aug 2026
- HumbleDollar30 Aug 2026
- Trustpilot30 Aug 2026
- The Vanguard Group30 Aug 2026
- Apple App Store30 Aug 2026
- BrokerChooser30 Aug 2026
- ConsumerAffairs30 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Vanguard Brokerage Services is a US self-directed brokerage account offering stocks, ETFs, options, Vanguard and third-party mutual funds, CDs, Treasuries and other bonds, operated as a division of Vanguard Marketing Corporation (member FINRA and SIPC). Its fee architecture is tiered by Qualifying Assets rather than trading activity, with waivers stacking as balances pass $1 million and $5 million. It is designed for buy-and-hold retirement savers and index investors who self-serve online rather than active or international traders.
- Category
- Stock & ETF Brokers
- Headquarters
- Malvern, Pennsylvania, USA
- Products
- Self-directed brokerage account (taxable), IRAs custodied by Vanguard Fiduciary Trust Company, Vanguard mutual funds and ETFs, Non-Vanguard mutual funds (NTF and transaction-fee), Options trading, Fixed income: new-issue and secondary CDs, Treasuries, agency and corporate bonds, Secondary-market municipal bonds, mortgage-backed securities and unit investment trusts
- Markets
- Retail investors, Retirement savers, High-net-worth (Wealth Management tier)
- Countries
- United States
- Pricing
- $0 online stock/ETF commission; $25 annual account service fee (waivable) · free tier: No account minimum stated in the fee schedule; $0 online commissions on US stocks, ETFs and Vanguard mutual funds at all tiers; $25 annual account service fee waived by electing e-delivery pricing page ↗
- Regulatory
- Vanguard Brokerage Services is a division of Vanguard Marketing Corporation, member FINRA and SIPC; SIPC limit is $500,000 including $250,000 for cash. Vanguard Fiduciary Trust Company is IRA custodian and handles IRS 990-T MLP filings for tax year 2020 onward. Wealth Management eligibility and Qualifying Assets calculations are determined by VBS at its sole discretion, are address-linked, and are reviewed periodically so waiver eligibility can change. No negative balance protection is provided.
- Official website
- https://investor.vanguard.com/client-benefits/investment-fees ↗
- Last verified
- 30 Aug 2026
Compare
Head to head
Category context
- This platform62
- Category leader62
- Category average55
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