Webflow
Visual design-led CMS with an ecommerce add-on tier
Score breakdown
What makes up this score
- 3 independent review sources
- 1,495 third-party reviews counted
- 1 answer engines measured
- cross-model consistency 1
- 7 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Webflow ranks #8
Webflow ranks #8 of 10 landing page builders with a TOP SCORE of 47.
The category leader scores 65, a gap of 18 points.
That is 2 points below the category average of 48.
Its strongest component is External Reputation at 65; its weakest is Web Authority at 23.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
45 → 44 ↓1.0
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| Capterra ↗ | 4.5/5 | 90 | 266 | 31 Aug 2026 | permitted crawl |
| G2 ↗ | 4.4/5 | 88 | 996 | 31 Aug 2026 | permitted crawl |
| Trustpilot ↗ | 1.4/5 | 28 | 233 | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 42% | 8% | 0% | 4.8 | 12 | 31 Aug 2026 |
| claude sonnet 5 parametric | 17% | 17% | 0% | 3.5 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- Better Business Bureau31 Aug 2026
- Webflow Help Center31 Aug 2026
- CancelNest31 Aug 2026
- G231 Aug 2026
- Webflow Help Center31 Aug 2026
- Capterra31 Aug 2026
- Trustpilot31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Webflow is a visual web design and hosting platform with a built-in CMS and a separate ecommerce site-plan tier, positioned by the vendor as an "agentic web platform for modern businesses". Commerce plans run $29–$212/mo per site with 500–15,000 ecommerce items, fully designable cart and checkout, and automatic sales tax/VAT calculation. It suits brand, marketing and agency teams selling curated catalogues rather than high-SKU retailers.
- Category
- Landing Page Builders
- Headquarters
- San Francisco, CA, USA
- Products
- Webflow Site plans (Starter, Basic, Premium), Webflow Ecommerce (Standard, Plus, Advanced), Webflow Platform plans (Team, Enterprise), Webflow CMS, Webflow Cloud app hosting, Webflow Localize, AEO agents, Webflow AI / MCP server
- Markets
- SMB, Agencies, Freelancers, Enterprise
- Countries
- Global, EU, EEA, United Kingdom, Turkey, United States
- Integrations
- Stripe, PayPal, Apple Pay / browser-based web payments, Google Shopping product sync, Meta (Facebook/Instagram) event passing, Mailchimp, Custom code, Site activity log & API (Team)
- Pricing
- $15/mo billed yearly (Basic site plan, no CMS); ecommerce starts at $29/mo billed yearly (Standard) · free tier: Starter — free: webflow.io subdomain, 2 static pages, limited CMS (50 items, 20 collections), 1 GB bandwidth, 50 form submissions, Webflow AI and MCP server pricing page ↗
- Regulatory
- Statutory 14-day cooling-off cancellation with full refund applies only to individual (non-business) consumers in the EU, EEA, UK and Turkey per Webflow's published refund policy; business purchasers are excluded and the default stance is no refunds or credits. Refund detail is deferred to Section 8 of the Terms of Service, which was not retrieved. Sales tax/VAT is calculated at checkout but registration and remittance remain the merchant's responsibility — no merchant-of-record claim was found. Webflow maintains a BBB profile (San Francisco, CA) with a complaints record; no accreditation or letter grade verified. Enterprise-grade security is claimed on the homepage but no SOC 2, ISO 27001 or PCI DSS certification was verified this session.
- Official website
- https://webflow.com/ ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform47
- Category leader65
- Category average48
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