Score breakdown
What makes up this score
- 2 independent review sources
- 30,756 third-party reviews counted
- 1 answer engines measured
- cross-model consistency 1
- 3 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Wix ranks #4
Wix ranks #4 of 6 e-commerce platforms with a TOP SCORE of 43.
The category leader scores 65, a gap of 23 points.
That is 4 points below the category average of 47.
Its strongest component is External Reputation at 73; its weakest is Web Authority at 14.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
51 → 43 ↓8.3
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.2/5 | 84 | 1.9k | 31 Aug 2026 | permitted crawl |
| Trustpilot ↗ | 3.5/5 | 70 | 28.9k | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 8% | 0% | 0% | 3.0 | 12 | 31 Aug 2026 |
| claude sonnet 5 parametric | 8% | 0% | 0% | 5.0 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- G231 Aug 2026
- G231 Aug 2026
- Trustpilot31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Wix is a hosted all-in-one website building platform spanning templates, drag-and-drop and AI site creation, plus vertical business modules for eCommerce, restaurants, events, blogs and portfolios. A separate professional tier, Wix Studio, targets designers, developers and agencies with a no-code CMS, custom CSS, a VS Code-based IDE and GitHub integration. It serves both self-serve owner-operators and agencies building client sites.
- Category
- E-commerce Platforms
- Products
- Wix (website builder), Wix Studio, Wixel (AI design platform), Wix eCommerce / Stores, Wix Events, Wix Bookings, Wix Restaurants, Wix Blog, Wix Portfolio
- Markets
- SMB, Agencies, Freelancers, Designers
- Integrations
- Figma-to-Studio plugin, GitHub, VS Code-based IDE
- Pricing
- Not published · free tier: Not verified in this session; the vendor page references a 'premium upgrade' implying a free entry tier, but no free-plan terms were confirmed pricing page ↗
- Regulatory
- None verified. No corporate registration, jurisdiction, payment-services licensing, PCI, GDPR or accessibility-compliance fact was confirmed against a primary source in this session.
- Official website
- https://www.wix.com/ ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform43
- Category leader65
- Category average47
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