WorldFirst
Multi-currency business account for cross-border payments and FX
Score breakdown
What makes up this score
- 1 independent review sources
- 2,842 third-party reviews counted
- 1 answer engines measured
- cross-model consistency 1
- 3 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why WorldFirst ranks #7
WorldFirst ranks #7 of 9 fx & international transfers with a TOP SCORE of 41.
The category leader scores 58, a gap of 17 points.
That is 3 points below the category average of 44.
Its strongest component is External Reputation at 79; its weakest is AI Authority at 2.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
56 → 41 ↓15.0
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| Trustpilot ↗ | 4/5 | 80 | 2.8k | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 0% | 0% | 0% | — | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- Trustpilot31 Aug 2026
- Statrys31 Aug 2026
- BusinessComparison31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- WorldFirst's World Account is a multi-currency business account offering local receiving accounts in 15+ currencies, payments to 200+ countries in 90+ currencies, FX tools and a virtual World Card. Owned by Ant International, it targets UK, EU and APAC SMEs and marketplace sellers, with a particular focus on collecting from online marketplaces and paying Chinese suppliers. It operates as an FCA-authorised Electronic Money Institution rather than a bank, so funds are safeguarded rather than FSCS-protected.
- Category
- FX & International Transfers
- Founded
- 2004
- Headquarters
- London, United Kingdom
- Products
- World Account (multi-currency business account), World Card (virtual card), FX spot, rate alerts and locked-in/forward rates, WorldFirst Capital (business funding), Enterprise API stack (global checkout, global spend, real-time treasury, AI FX, embedded finance), WorldFirst Personal app
- Markets
- SMB, E-commerce sellers, Enterprise, Consumer (personal app)
- Countries
- United Kingdom, European Union, Asia-Pacific, 210+ countries and territories (vendor claim)
- Integrations
- Accounting software integration, 100+ (homepage: 130+) online marketplaces, Enterprise API toolkit / embedded finance, Alipay+ / Antom (sister Ant International brands)
- Pricing
- £0.30 per local GBP/EUR/USD payment · free tier: Account free to open with no ongoing/monthly fees; free to receive funds, free to hold in 20+ currencies, free instant World Account-to-World Account transfers pricing page ↗
- Regulatory
- World First UK Limited, UK company number 05022388, authorised by the FCA as an Electronic Money Institution under the Electronic Money Regulations 2011 (FRN 900508), registered at 2nd Floor, International House, 1 St Katharine's Way, London E1W 1UN. As an EMI it safeguards client funds rather than offering FSCS deposit protection. Part of Ant International; the US market is served by affiliate Zyla, not this entity.
- Official website
- https://www.worldfirst.com/uk/ ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform41
- Category leader58
- Category average44
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