Head to head
Act-On vs Adpulse
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
44/100Higher score | 43/100 | |
|---|---|---|
| Category rank | #10 | #11 |
| Confidence | High confidence | High confidence |
| External Reputation | 78 | 70 |
| AI Authority | 0 | 6 |
| Web Authority | 39 | 37 |
| Expert Assessment | 59 | 55 |
| TOP10 User Score | — | — |
| Pricing | USD $900/month (Professional, at the calculator's 2,500 active-contacts default; USD and GBP toggles available) · free tier: None — no free tier and no free trial published | USD $27/mo annual (billed monthly, 12-month commitment) or $33/mo month-to-month for up to $5k monthly ad spend · free tier: 14-day free trial; evergreen promotion of $19.99 USD for the first month with unlimited spend, ad accounts and users |
| Pricing model | Subscription (usage-based on monthly "Active Contacts", annual commitment required) | Subscription (tiered by monthly ad spend) |
| Best for | Mid-market B2B marketing teams of roughly 5-50 marketers with a large database but a much smaller monthly mailing audience, already running Salesforce, Dynamics, SugarCRM or NetSuite, whose core need is email, landing pages and lead scoring with hands-on vendor support. | Small-to-midsize, Google-Ads-led agencies managing roughly $20k-$500k monthly spend across up to 100 ad accounts, whose main pain is budget pacing and cross-client triage and who want unlimited seats without a $500/mo floor. |
| Avoid if | You are a small business or solo marketer, you mail your entire database every month (which erases the active-contacts saving), you need a bundled all-in price rather than six chargeable add-ons, you need sophisticated ad-platform attribution or advanced landing-page design, or you cannot commit to a 12-month contract. | You need a well-evidenced vendor for procurement, published security certifications or contractual SLAs, more than 100 ad accounts at a transparent price, a non-English interface, or a client-facing white-label reporting suite rather than API/Sheets export. |
| Markets | Mid-market, SMB (limited fit), Enterprise | SMB, Agencies, Mid-Market |
| Founded | 2008 | 2022 |
| Headquarters | Portland, Oregon, United States | Brisbane, Australia |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.