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Act-On

Mid-market marketing automation priced by active contacts

act-on.com ↗Portland, Oregon, United StatesFounded 2008Claim this profile

TOP SCORE™

44/100

#10 of 13 Marketing

High confidence

Score breakdown

What makes up this score

External Reputation78
  • 3 independent review sources
  • 1,738 third-party reviews counted
AI Authority0
  • 2 answer engines measured
  • cross-model consistency 1
Web Authority39
  • 17 web authority signals
  • average citing-domain authority 35.6
Expert Assessment59
  • 100% of the category rubric covered
TOP10 User Score—
  • No approved user reviews yet

Explanation

Why Act-On ranks #10

Act-On ranks #10 of 13 marketing with a TOP SCORE of 44.

The category leader scores 65, a gap of 20 points.

That is 4 points below the category average of 49.

Its strongest component is External Reputation at 78; its weakest is AI Authority at 0.

No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.

Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.

Score history

How the score has moved

53 → 44 ↓8.5

05010030 Aug1 Sept

External reputation

What third-party sources publish

SourcePublishedNormalisedReviewsLast checkedMethod
G2 ↗4.1/5821.1k30 Aug 2026permitted crawl
Capterra ↗4.3/58625830 Aug 2026permitted crawl
TrustRadius ↗8.1/108141930 Aug 2026permitted crawl

AI visibility

How answer engines treat this platform

EngineMentionRecommendationCitationAvg positionQueriesMeasured
claude grounded0%0%0%—2030 Aug 2026
claude parametric0%0%0%—2030 Aug 2026

Web authority

Citations and independent coverage

TOP10 users

What our users report

—

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Company information

The facts on file

Description
Act-On is a cloud marketing automation platform offering journey orchestration, automated engagement programs, lead scoring, email, landing pages, forms and website visitor tracking. It is positioned at mid-market B2B marketing teams that want Marketo/Eloqua-class automation at a lower entry price, with pricing based on contacts actually emailed each month rather than total database size. Named verticals include financial services, banking, credit unions and staffing.
Category
Marketing
Founded
2008
Headquarters
Portland, Oregon, United States
Products
Act-On Professional (marketing automation), Act-On Enterprise (adds CRM integration, Data Studio, ABM), Data Studio (advanced reporting/BI add-on), Account-Based Marketing add-on, Automated SMS marketing add-on, Transactional email add-on, InSite AI Web Agent add-on, AI-Powered Advanced Analytics add-on, AI Predictive Lead Score / AI Audience Insights
Markets
Mid-market, SMB (limited fit), Enterprise
Countries
United States, United Kingdom
Integrations
Salesforce, Microsoft Dynamics, SugarCRM, NetSuite, Zapier, Cazoomi, Open API
Pricing
USD $900/month (Professional, at the calculator's 2,500 active-contacts default; USD and GBP toggles available) · free tier: None — no free tier and no free trial published pricing page ↗
Regulatory
Act-On publishes a certifications and associations page, an Acceptable Use Policy (April 2023), Privacy Policy, Master Services Agreement, cookie declaration and Support Terms (2023), plus an AudioEye-referenced accessibility statement. The specific certifications (SOC 2, ISO, GDPR posture) could not be read during verification and are therefore not claimed — buyers in regulated verticals such as banking and credit unions should request them directly. US (+1 877 530 1555) and UK (+44 1189 515680) contact numbers indicate operations in both regions.
Official website
https://act-on.com/ ↗
Last verified
30 Aug 2026

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Head to head

Category context

  • This platform44
  • Category leader65
  • Category average49
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