Head to head
Act-On vs ActiveCampaign
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
44/100 | 55/100Higher score | |
|---|---|---|
| Category rank | #10 | #5 |
| Confidence | High confidence | High confidence |
| External Reputation | 78 | 66 |
| AI Authority | 0 | 51 |
| Web Authority | 39 | 38 |
| Expert Assessment | 59 | 63 |
| TOP10 User Score | — | — |
| Pricing | USD $900/month (Professional, at the calculator's 2,500 active-contacts default; USD and GBP toggles available) · free tier: None — no free tier and no free trial published | USD $15.00 per month (Starter, vendor-supplied figure published on G2) · free tier: 14-day free trial ("Try it free for 14 days" per vendor homepage); no free plan verified |
| Pricing model | Subscription (usage-based on monthly "Active Contacts", annual commitment required) | Subscription |
| Best for | Mid-market B2B marketing teams of roughly 5-50 marketers with a large database but a much smaller monthly mailing audience, already running Salesforce, Dynamics, SugarCRM or NetSuite, whose core need is email, landing pages and lead scoring with hands-on vendor support. | SMBs and agencies with roughly 500–25,000 contacts that want marketing automation, CRM and email/SMS/WhatsApp messaging in one system and will actually build branching automations rather than simple broadcasts. |
| Avoid if | You are a small business or solo marketer, you mail your entire database every month (which erases the active-contacts saving), you need a bundled all-in price rather than six chargeable add-ons, you need sophisticated ad-platform attribution or advanced landing-page design, or you cannot commit to a 12-month contract. | You need frictionless self-service cancellation, predictable refunds, a fully published price at higher contact volumes, guaranteed support SLAs on lower tiers, or only simple newsletter sending. |
| Markets | Mid-market, SMB (limited fit), Enterprise | SMB, Mid-Market, Agencies |
| Founded | 2008 | — |
| Headquarters | Portland, Oregon, United States | Chicago, Illinois, United States (1 N. Dearborn, 5th Floor) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.