ActiveCampaign
Marketing automation, CRM and cross-channel messaging in one platform
Score breakdown
What makes up this score
- 2 independent review sources
- 16,222 third-party reviews counted
- 3 answer engines measured
- cross-model consistency 0.8
- 21 web authority signals
- average citing-domain authority 30.7
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why ActiveCampaign ranks #5
ActiveCampaign ranks #5 of 13 marketing with a TOP SCORE of 55.
The category leader scores 65, a gap of 9 points.
That is 6 points above the category average of 49.
Its strongest component is External Reputation at 66; its weakest is Web Authority at 38.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
21 → 51 ↑30.1
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.4/5 | 88 | 14.8k | 31 Aug 2026 | permitted crawl |
| Trustpilot ↗ | 2.7/5 | 54 | 1.4k | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 83% | 67% | 0% | 3.0 | 12 | 31 Aug 2026 |
| claude sonnet 5 parametric | 25% | 17% | 0% | 3.7 | 12 | 31 Aug 2026 |
| claude grounded | 45% | 30% | 15% | 3.4 | 20 | 30 Aug 2026 |
| claude parametric | 45% | 35% | 0% | 4.0 | 20 | 30 Aug 2026 |
Web authority
Citations and independent coverage
- Better Business Bureau31 Aug 2026
- Better Business Bureau31 Aug 2026
- Mailsoftly31 Aug 2026
- Mailmodo30 Aug 2026
- Vero30 Aug 2026
- BIGContacts30 Aug 2026
- Mailsoftly30 Aug 2026
- Gartner30 Aug 2026
- Venture Harbour30 Aug 2026
- Email Vendor Selection30 Aug 2026
- G230 Aug 2026
- Capterra30 Aug 2026
- Encharge30 Aug 2026
- EmailToolTester30 Aug 2026
- Zapier30 Aug 2026
- Campaign Monitor30 Aug 2026
- Brevo30 Aug 2026
- Trustpilot30 Aug 2026
- SendX30 Aug 2026
- G230 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- ActiveCampaign is marketed as an "autonomous marketing platform" that combines email, SMS and WhatsApp sending with goal-aware automation, CRM/sales engagement and AI agents ("Active Intelligence") that run campaigns from prompts. Per G2's product description it is bought by marketers, agencies and business owners, and the vendor's own demo form segments prospects from under 500 contacts to over 250,000, indicating it sells from SMB up to mid-market list sizes.
- Category
- Marketing
- Headquarters
- Chicago, Illinois, United States (1 N. Dearborn, 5th Floor)
- Products
- Marketing automation (email, SMS, WhatsApp campaigns), Active Intelligence AI agents, CRM and sales engagement / sales automation, Landing page and email creative tools, Campaign performance reporting
- Markets
- SMB, Mid-Market, Agencies
- Integrations
- 1,000+ integrations claimed by vendor, 120 verified integration listings on G2
- Pricing
- USD $15.00 per month (Starter, vendor-supplied figure published on G2) · free tier: 14-day free trial ("Try it free for 14 days" per vendor homepage); no free plan verified pricing page ↗
- Regulatory
- ActiveCampaign, Inc. is a BBB Accredited Business with an A+ BBB rating, filed in Chicago, Illinois (BBB ID 0654-88495326) under Email Marketing. A 2026 BBB complaint references the company's "May 2025 written commitment to comply with the FTC's Click-to-Cancel framework" and states the complainant filed with the Illinois Attorney General — a consumer allegation on the public record, not a finding of violation; no enforcement action was found in the sources retrieved. SOC 2 / ISO 27001 / GDPR-DPA specifics were not retrieved and are not asserted.
- Official website
- https://www.activecampaign.com ↗
- Last verified
- 31 Aug 2026
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