Head to head
ActiveCampaign vs Agentforce Marketing (formerly Marketing Cloud)
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
56/100 | 57/100Higher score | |
|---|---|---|
| Category rank | #5 | #2 |
| Confidence | High confidence | High confidence |
| External Reputation | 66 | 82 |
| AI Authority | 51 | 25 |
| Web Authority | 38 | 57 |
| Expert Assessment | 65 | 59 |
| TOP10 User Score | — | — |
| Pricing | USD $15.00 per month (Starter, vendor-supplied figure published on G2) · free tier: 14-day free trial ("Try it free for 14 days" per vendor homepage); no free plan verified | USD $25/user/month (Salesforce Starter — a lighter CRM suite, not the full marketing platform); USD $1,500/org/month for Marketing Cloud Next Growth Edition, billed annually · free tier: None published |
| Pricing model | Subscription | Subscription |
| Best for | SMBs and agencies with roughly 500–25,000 contacts that want marketing automation, CRM and email/SMS/WhatsApp messaging in one system and will actually build branching automations rather than simple broadcasts. | Organisations already running Salesforce CRM, with a marketing ops team or implementation partner and budget from roughly $18,000/year upward, that need cross-channel orchestration on data shared with sales and service — and especially existing Pardot or ExactTarget customers taking the Account Engagement+ or Engagement+ route. |
| Avoid if | You need frictionless self-service cancellation, predictable refunds, a fully published price at higher contact volumes, guaranteed support SLAs on lower tiers, or only simple newsletter sending. | You are a small business or solo marketer needing email plus basic automation, you have no Salesforce footprint or admin resource, or you require published, predictable all-in pricing — since support tiers, transaction fees and volume limits are not fully quantified. |
| Markets | SMB, Mid-Market, Agencies | Mid-market, Enterprise, B2B, B2C |
| Founded | — | — |
| Headquarters | Chicago, Illinois, United States (1 N. Dearborn, 5th Floor) | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.