Agentforce Marketing (formerly Marketing Cloud)
Enterprise agentic marketing suite built on Salesforce data
Score breakdown
What makes up this score
- 2 independent review sources
- 1,654 third-party reviews counted
- 3 answer engines measured
- cross-model consistency 0.91
- 38 web authority signals
- average citing-domain authority 31.3
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Agentforce Marketing (formerly Marketing Cloud) ranks #2
Agentforce Marketing (formerly Marketing Cloud) ranks #2 of 13 marketing with a TOP SCORE of 58.
The category leader scores 65, a gap of 7 points.
That is 9 points above the category average of 49.
Its strongest component is External Reputation at 82; its weakest is AI Authority at 25.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
29 → 57 ↑27.4
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.3/5 | 86 | 1.2k | 30 Aug 2026 | permitted crawl |
| TrustRadius ↗ | 8.5/10 | 85 | 450 | 30 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 25% | 0% | 0% | 5.7 | 12 | 31 Aug 2026 |
| claude grounded | 10% | 10% | 0% | 5.5 | 20 | 30 Aug 2026 |
| claude parametric | 20% | 5% | 0% | 11.3 | 20 | 30 Aug 2026 |
| claude grounded | 25% | 5% | 0% | 4.2 | 20 | 30 Aug 2026 |
| claude parametric | 40% | 15% | 0% | 4.6 | 20 | 30 Aug 2026 |
Web authority
Citations and independent coverage
- MagicFuse30 Aug 2026
- Techwize30 Aug 2026
- MarTech30 Aug 2026
- Routine Automation30 Aug 2026
- Gartner30 Aug 2026
- Lindy30 Aug 2026
- tl;dv30 Aug 2026
- 11x30 Aug 2026
- Titan DXP30 Aug 2026
- Oliv AI30 Aug 2026
- Fin AI (Intercom)30 Aug 2026
- G230 Aug 2026
- TrustRadius30 Aug 2026
- GPTBots30 Aug 2026
- Unito30 Aug 2026
- Folio3 CRM30 Aug 2026
- G230 Aug 2026
- Salesforce Ben30 Aug 2026
- Softonic30 Aug 2026
- GetApp (Gartner Digital Markets)30 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Agentforce Marketing is Salesforce's rebranded marketing platform — the umbrella brand covering Marketing Cloud Next (the flagship, built natively on the Salesforce platform), Marketing Cloud Account Engagement (formerly Pardot) and Marketing Cloud Engagement (formerly ExactTarget). The vendor positions it as a CDP-backed system where AI agents plan campaigns, create content, optimise spend and orchestrate journeys across channels for both B2B and B2C. It targets mid-market and large enterprises already inside the Salesforce ecosystem, with reference customers including Indeed, Formula 1 and General Mills.
- Category
- Marketing
- Products
- Marketing Cloud Next (Growth and Advanced editions), Marketing Cloud Account Engagement (formerly Pardot) / Account Engagement+, Marketing Cloud Engagement (formerly ExactTarget) / Engagement+, Salesforce Personalization, Marketing Intelligence, Loyalty Management, Data 360 (CDP), Salesforce Starter
- Markets
- Mid-market, Enterprise, B2B, B2C
- Integrations
- Salesforce Data 360, Salesforce Service Cloud, Salesforce CRM (Sales Cloud), Slack, SMS, WhatsApp, Pre-built connectors and APIs for non-Salesforce tools
- Pricing
- USD $25/user/month (Salesforce Starter — a lighter CRM suite, not the full marketing platform); USD $1,500/org/month for Marketing Cloud Next Growth Edition, billed annually · free tier: None published pricing page ↗
- Regulatory
- No certifications, GDPR/CCPA statements or DPA links were captured in this session; the vendor page references security and compliance only in generic advice text. Recorded as an evidence gap.
- Official website
- https://www.salesforce.com/marketing/ ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
- Agentforce Marketing (formerly Marketing Cloud) vs HubSpot Meetings
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