Head to head
Agentforce Marketing (formerly Marketing Cloud) vs ActiveCampaign
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
57/100Higher score | 56/100 | |
|---|---|---|
| Category rank | #2 | #5 |
| Confidence | High confidence | High confidence |
| External Reputation | 82 | 66 |
| AI Authority | 25 | 51 |
| Web Authority | 57 | 38 |
| Expert Assessment | 59 | 65 |
| TOP10 User Score | — | — |
| Pricing | USD $25/user/month (Salesforce Starter — a lighter CRM suite, not the full marketing platform); USD $1,500/org/month for Marketing Cloud Next Growth Edition, billed annually · free tier: None published | USD $15.00 per month (Starter, vendor-supplied figure published on G2) · free tier: 14-day free trial ("Try it free for 14 days" per vendor homepage); no free plan verified |
| Pricing model | Subscription | Subscription |
| Best for | Organisations already running Salesforce CRM, with a marketing ops team or implementation partner and budget from roughly $18,000/year upward, that need cross-channel orchestration on data shared with sales and service — and especially existing Pardot or ExactTarget customers taking the Account Engagement+ or Engagement+ route. | SMBs and agencies with roughly 500–25,000 contacts that want marketing automation, CRM and email/SMS/WhatsApp messaging in one system and will actually build branching automations rather than simple broadcasts. |
| Avoid if | You are a small business or solo marketer needing email plus basic automation, you have no Salesforce footprint or admin resource, or you require published, predictable all-in pricing — since support tiers, transaction fees and volume limits are not fully quantified. | You need frictionless self-service cancellation, predictable refunds, a fully published price at higher contact volumes, guaranteed support SLAs on lower tiers, or only simple newsletter sending. |
| Markets | Mid-market, Enterprise, B2B, B2C | SMB, Mid-Market, Agencies |
| Founded | — | — |
| Headquarters | — | Chicago, Illinois, United States (1 N. Dearborn, 5th Floor) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.