Head to head
Act-On vs Agentforce Marketing (formerly Marketing Cloud)
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
44/100 | 58/100Higher score | |
|---|---|---|
| Category rank | #10 | #2 |
| Confidence | High confidence | High confidence |
| External Reputation | 78 | 82 |
| AI Authority | 0 | 25 |
| Web Authority | 39 | 57 |
| Expert Assessment | 59 | 66 |
| TOP10 User Score | — | — |
| Pricing | USD $900/month (Professional, at the calculator's 2,500 active-contacts default; USD and GBP toggles available) · free tier: None — no free tier and no free trial published | USD $25/user/month (Salesforce Starter — a lighter CRM suite, not the full marketing platform); USD $1,500/org/month for Marketing Cloud Next Growth Edition, billed annually · free tier: None published |
| Pricing model | Subscription (usage-based on monthly "Active Contacts", annual commitment required) | Subscription |
| Best for | Mid-market B2B marketing teams of roughly 5-50 marketers with a large database but a much smaller monthly mailing audience, already running Salesforce, Dynamics, SugarCRM or NetSuite, whose core need is email, landing pages and lead scoring with hands-on vendor support. | Organisations already running Salesforce CRM, with a marketing ops team or implementation partner and budget from roughly $18,000/year upward, that need cross-channel orchestration on data shared with sales and service — and especially existing Pardot or ExactTarget customers taking the Account Engagement+ or Engagement+ route. |
| Avoid if | You are a small business or solo marketer, you mail your entire database every month (which erases the active-contacts saving), you need a bundled all-in price rather than six chargeable add-ons, you need sophisticated ad-platform attribution or advanced landing-page design, or you cannot commit to a 12-month contract. | You are a small business or solo marketer needing email plus basic automation, you have no Salesforce footprint or admin resource, or you require published, predictable all-in pricing — since support tiers, transaction fees and volume limits are not fully quantified. |
| Markets | Mid-market, SMB (limited fit), Enterprise | Mid-market, Enterprise, B2B, B2C |
| Founded | 2008 | — |
| Headquarters | Portland, Oregon, United States | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.