Head to head
Act-On vs Skai
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
44/100 | 48/100Higher score | |
|---|---|---|
| Category rank | #10 | #6 |
| Confidence | High confidence | High confidence |
| External Reputation | 78 | 73 |
| AI Authority | 0 | 15 |
| Web Authority | 39 | 43 |
| Expert Assessment | 59 | 63 |
| TOP10 User Score | — | — |
| Pricing | USD $900/month (Professional, at the calculator's 2,500 active-contacts default; USD and GBP toggles available) · free tier: None — no free tier and no free trial published | $114,000 per year (Standard, advertisers spending up to $4M/year) · free tier: None — no free tier, free trial or self-serve signup published; every tier routes to a contact/demo form |
| Pricing model | Subscription (usage-based on monthly "Active Contacts", annual commitment required) | Subscription |
| Best for | Mid-market B2B marketing teams of roughly 5-50 marketers with a large database but a much smaller monthly mailing audience, already running Salesforce, Dynamics, SugarCRM or NetSuite, whose core need is email, landing pages and lead scoring with hands-on vendor support. | Brands and agencies spending $4M–$35M+ per year on paid media, especially retail-media-heavy advertisers running Amazon, Walmart Connect, Instacart and Criteo alongside search and social, with high-volume repetitive build work across many accounts. |
| Avoid if | You are a small business or solo marketer, you mail your entire database every month (which erases the active-contacts saving), you need a bundled all-in price rather than six chargeable add-ons, you need sophisticated ad-platform attribution or advanced landing-page design, or you cannot commit to a 12-month contract. | You spend under roughly $4M/year, run a single channel (Meta-only or Google-only), need best-in-class custom reporting as your primary requirement, depend heavily on newest Google surfaces like PMAX and Shopping, or lack onboarding capacity below the $756k white-glove tier. |
| Markets | Mid-market, SMB (limited fit), Enterprise | Enterprise, Agencies, Large brands |
| Founded | 2008 | — |
| Headquarters | Portland, Oregon, United States | San Francisco, USA and Tel Aviv, Israel |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.