Head to head
Act-On vs Magento Open Source
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
44/100 | 52/100Higher score | |
|---|---|---|
| Category rank | #10 | #4 |
| Confidence | High confidence | High confidence |
| External Reputation | 78 | 55 |
| AI Authority | 0 | 25 |
| Web Authority | 39 | 70 |
| Expert Assessment | 59 | 65 |
| TOP10 User Score | — | — |
| Pricing | USD $900/month (Professional, at the calculator's 2,500 active-contacts default; USD and GBP toggles available) · free tier: None — no free tier and no free trial published | Not published — no licence fee; Adobe publishes no numeric price for any Commerce tier · free tier: Entire platform is a free download with no licence fee; no trial information published (G2 records 'No trial information available') |
| Pricing model | Subscription (usage-based on monthly "Active Contacts", annual commitment required) | Free / Open Source (self-hosted; costs shift to hosting, development and extensions) |
| Best for | Mid-market B2B marketing teams of roughly 5-50 marketers with a large database but a much smaller monthly mailing audience, already running Salesforce, Dynamics, SugarCRM or NetSuite, whose core need is email, landing pages and lead scoring with hands-on vendor support. | Merchants with in-house developers or a retained agency, a complex or large catalogue, non-standard business logic SaaS can't express, and a need to own the codebase and avoid per-transaction platform fees — plus agencies building client stores. |
| Avoid if | You are a small business or solo marketer, you mail your entire database every month (which erases the active-contacts saving), you need a bundled all-in price rather than six chargeable add-ons, you need sophisticated ad-platform attribution or advanced landing-page design, or you cannot commit to a 12-month contract. | You are a non-technical founder, have a small or simple catalogue, have no developer on call, need to launch fast, want automatic updates, or need B2B accounts, AI merchandising, experimentation or built-in analytics out of the box. |
| Markets | Mid-market, SMB (limited fit), Enterprise | SMB, Mid-Market, Agencies, Developers |
| Founded | 2008 | — |
| Headquarters | Portland, Oregon, United States | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.