Head to head
Act-On vs Customer.io
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
44/100 | 52/100Higher score | |
|---|---|---|
| Category rank | #10 | #3 |
| Confidence | High confidence | High confidence |
| External Reputation | 78 | 70 |
| AI Authority | 0 | 29 |
| Web Authority | 39 | 43 |
| Expert Assessment | 59 | 65 |
| TOP10 User Score | — | — |
| Pricing | USD $900/month (Professional, at the calculator's 2,500 active-contacts default; USD and GBP toggles available) · free tier: None — no free tier and no free trial published | Essentials from $100/month, billed monthly (5,000 profiles, 1M emails/month) · free tier: No free-forever plan; companies that have raised under $10M can get a full year free via the startup program. No trial length published. |
| Pricing model | Subscription (usage-based on monthly "Active Contacts", annual commitment required) | Subscription with usage-based overages |
| Best for | Mid-market B2B marketing teams of roughly 5-50 marketers with a large database but a much smaller monthly mailing audience, already running Salesforce, Dynamics, SugarCRM or NetSuite, whose core need is email, landing pages and lead scoring with hands-on vendor support. | Funded SaaS or mobile product companies with 5k–100k profiles and engineering resource to send event data, who need email coordinated with push, in-app and SMS in one journey — especially startups eligible for the under-$10M free year. |
| Avoid if | You are a small business or solo marketer, you mail your entire database every month (which erases the active-contacts saving), you need a bundled all-in price rather than six chargeable add-ons, you need sophisticated ad-platform attribution or advanced landing-page design, or you cannot commit to a 12-month contract. | You want cheap newsletters, forms or landing pages, have no developer support for setup, sit on a large dormant B2C list you will still be billed for, need month-to-month flexibility above $100/month, or require phone-based billing escalation. |
| Markets | Mid-market, SMB (limited fit), Enterprise | SMB, Mid-Market, Enterprise, Startups, Product-led SaaS, Mobile apps, B2C |
| Founded | 2008 | 2012 |
| Headquarters | Portland, Oregon, United States | United States |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.