Head to head
AdRoll vs Smartly
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
45/100 | 47/100Higher score | |
|---|---|---|
| Category rank | #4 | #3 |
| Confidence | High confidence | High confidence |
| External Reputation | 78 | 64 |
| AI Authority | 18 | 29 |
| Web Authority | 18 | 33 |
| Expert Assessment | 57 | 63 |
| TOP10 User Score | — | — |
| Pricing | Not published — AdRoll publishes no dollar figures on its pricing page · free tier: Vendor help centre states the "Ads only plan is completely free"; no minimum spend, pay-as-you-go media | Not published — no pricing page in vendor navigation; TrustRadius states "Smartly.io does not currently have any pricing plans listed at this time" · free tier: None — TrustRadius records no free version or trial; SaaSworthy records no free plan |
| Pricing model | Usage-based (dynamic CPM) with paid add-ons and an annual-commitment package | Custom / usage-based — a fee percentage based on the customer's advertising spend in connected ad accounts, converted daily to EUR (per G2 pricing page); quote-based with no public price list |
| Best for | Ecommerce and D2C teams on Shopify, WooCommerce, Wix or BigCommerce spending roughly $5k–50k/month who need retargeting and cart-abandonment campaigns across display, native, video and CTV without hiring a media buyer — especially US-based buyers who can use the 2,000+ third-party audience pool. | Mid-market and enterprise advertisers and agencies with high, sustained paid-social and cross-channel spend, heavy creative-variant demands across markets, and a team that will use the automation daily so the percentage-of-spend fee displaces real headcount hours. |
| Avoid if | You need paid search management, granular bid/placement/audience control, custom flexible reporting, third-party syndicated audiences outside the US, guaranteed refundability, or published pricing before a sales call. | You are a small or low-spend advertiser, want to self-serve or compare prices publicly without a sales cycle, need the lowest possible learning curve, or your primary need is search advertising — the verified evidence base is overwhelmingly paid social, creative and CTV. |
| Markets | SMB, Mid-Market, Agencies, Ecommerce/D2C, B2B (via AdRoll ABM) | Enterprise, Mid-market, Agencies, SMB (42% of Capterra reviewer base, though positioning is enterprise) |
| Founded | — | — |
| Headquarters | 71 Stevenson St Suite 403, San Francisco, CA 94105, United States | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.