AdRoll
Retargeting-led cross-channel display, video and CTV advertising
Score breakdown
What makes up this score
- 2 independent review sources
- 1,115 third-party reviews counted
- 1 answer engines measured
- cross-model consistency 1
- 5 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why AdRoll ranks #4
AdRoll ranks #4 of 10 paid ads management with a TOP SCORE of 45.
The category leader scores 59, a gap of 14 points.
That is 2 points above the category average of 43.
Its strongest component is External Reputation at 78; its weakest is AI Authority at 18.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
55 → 45 ↓10.3
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.1/5 | 82 | 787 | 31 Aug 2026 | permitted crawl |
| Apple App Store ↗ | 4.3/5 | 86 | 328 | 31 Aug 2026 | official api |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 8% | 0% | 0% | 5.0 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- G231 Aug 2026
- Trustpilot31 Aug 2026
- Better Business Bureau31 Aug 2026
- Shopify App Store31 Aug 2026
- AdRoll Help Center31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- AdRoll is a connected advertising platform from NextRoll that combines retargeting, display, native, video, CTV and in-app inventory with audience segmentation, campaign management and analytics. It is aimed at mid-market and SMB ecommerce/D2C teams that want cross-channel display buying without a dedicated media buyer, with a separate AdRoll ABM line (formerly RollWorks) for B2B account-based programmes. It does not buy paid search, and social ads are a self-service-only add-on.
- Category
- Paid Ads Management
- Headquarters
- 71 Stevenson St Suite 403, San Francisco, CA 94105, United States
- Products
- AdRoll (full-funnel, multichannel advertising), AdRoll ABM (formerly RollWorks), Cross-channel Attribution Add-on, Social Ads Add-on, Recipes (marketing automation), AI Assistant, Consent Management
- Markets
- SMB, Mid-Market, Agencies, Ecommerce/D2C, B2B (via AdRoll ABM)
- Countries
- United States, Global (third-party syndicated audiences US-only)
- Integrations
- Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Salesforce, HubSpot, Google Analytics, AppsFlyer, Google Ads (reporting), Facebook/Instagram, TikTok, Pinterest, LinkedIn
- Pricing
- Not published — AdRoll publishes no dollar figures on its pricing page · free tier: Vendor help centre states the "Ads only plan is completely free"; no minimum spend, pay-as-you-go media pricing page ↗
- Regulatory
- Legal entity NextRoll, Inc. (San Francisco, CA); AdRoll ABM is the former RollWorks. Vendor footer displays IAB, NAI and TAG membership. Consent Management feature supports GDPR/ePrivacy obligations for pixel tracking. A public API exists at apidocs.nextroll.com. No financial-services licensing applies. BBB (San Francisco) holds a complaints record, including cases where the business responded but the consumer did not accept or did not confirm satisfaction.
- Official website
- https://www.adroll.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform45
- Category leader59
- Category average43
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