Head to head
AthenaHQ vs Semrush
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
18/100 | 45/100Higher score | |
|---|---|---|
| Category rank | #7 | #5 |
| Confidence | Medium confidence | High confidence |
| External Reputation | — | — |
| AI Authority | 11 | 55 |
| Web Authority | 16 | 25 |
| Expert Assessment | 33 | 55 |
| TOP10 User Score | — | — |
| Pricing | Not published · free tier: Not published | From $139.95/month for SEO Classic entry tier (third-party aggregator, NOT vendor-verified) · free tier: Not verified this session — no free-plan or trial terms were confirmed |
| Pricing model | Custom | Subscription (tiered) with separately priced per-domain add-on |
| Best for | Cannot be responsibly stated — teams already evaluating AI search visibility tooling may want to request a demo and pricing directly, since no public evidence supports a recommendation. | Agencies and in-house teams that need multi-project keyword tracking with historical data, can use API access, and have procurement capacity to negotiate an annual or multi-year contract. |
| Avoid if | You need published pricing, verifiable user reviews or documented data-handling terms before purchase; none of these are currently available. | You are a solo operator or small team tracking several domains (the per-domain AI Visibility add-on compounds), you need month-to-month flexibility given the concentration of billing and cancellation complaint channels, or you have more than three collaborators and no budget for per-seat expansion. |
| Markets | Mid-Market, Enterprise | Agencies, SMB, Enterprise, In-house marketing teams |
| Founded | — | — |
| Headquarters | — | Boston, Massachusetts, United States (per BBB profile) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.