Semrush

Tiered SEO and online-visibility platform with per-domain AI tracking

semrush.comBoston, Massachusetts, United States (per BBB profile)Claim this profile

TOP SCORE™

45/100

#5 of 7 AI Visibility & GEO Tools

High confidence

Score breakdown

What makes up this score

External Reputation
  • No usable third-party ratings
AI Authority55
  • 3 answer engines measured
  • cross-model consistency 0.85
Web Authority25
  • 8 web authority signals
  • average citing-domain authority 35
Expert Assessment55
  • 100% of the category rubric covered
TOP10 User Score
  • No approved user reviews yet

Explanation

Why Semrush ranks #5

Semrush ranks #5 of 7 ai visibility & geo tools with a TOP SCORE of 45.

The category leader scores 58, a gap of 14 points.

That is 3 points above the category average of 42.

Its strongest component is AI Authority at 55; its weakest is Web Authority at 25.

No usable evidence was found for External Reputation, TOP10 User Score, so that weight was redistributed across the components that are evidenced.

Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.

Score history

How the score has moved

2944 14.6

05010031 Aug1 Sept

External reputation

What third-party sources publish

No third-party ratings have been ingested for this platform yet.

AI visibility

How answer engines treat this platform

EngineMentionRecommendationCitationAvg positionQueriesMeasured
claude sonnet 5 parametric100%50%0%3.31231 Aug 2026
claude grounded90%20%20%4.02031 Aug 2026
claude parametric95%35%0%5.52031 Aug 2026

Web authority

Citations and independent coverage

TOP10 users

What our users report

0 reviews

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Company information

The facts on file

Description
Semrush is an online-visibility and SEO platform sold as tiered subscriptions (Pro, Guru, Business, with an Enterprise tier referenced in third-party plan write-ups). Retrieved material indicates the 2026 line-up has been restructured into a 'SEO Classic' subscription plus a separately priced 'AI Visibility' product sold per domain. Guru is positioned for teams needing content-marketing tooling and historical data, while Business targets agencies and larger in-house teams needing API access, extended limits and sharing.
Headquarters
Boston, Massachusetts, United States (per BBB profile)
Products
SEO Classic subscription, AI Visibility (priced per domain), Pro tier, Guru tier, Business tier, Enterprise tier (referenced in third-party plan write-ups, not vendor-verified)
Markets
Agencies, SMB, Enterprise, In-house marketing teams
Integrations
Semrush API (available at Business tier), Multi-seat project sharing
Pricing
From $139.95/month for SEO Classic entry tier (third-party aggregator, NOT vendor-verified) · free tier: Not verified this session — no free-plan or trial terms were confirmed pricing page ↗
Regulatory
Semrush Holdings, Inc. is registered with the BBB under a Boston, Massachusetts profile with an active complaints file. A dedicated Cancellation and Refund Policy page exists (last dated 2025-08-20, over 12 months old). An unverified third-party claim implies Semrush is now under Adobe ownership; this was not confirmed against Adobe, Semrush investor relations or any SEC filing and must not be treated as fact.
Last verified
31 Aug 2026

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Head to head

Category context

  • This platform45
  • Category leader58
  • Category average42
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