Head to head
Semrush vs Profound
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
45/100 | 58/100Higher score | |
|---|---|---|
| Category rank | #5 | #1 |
| Confidence | High confidence | High confidence |
| External Reputation | — | 86 |
| AI Authority | 55 | 65 |
| Web Authority | 25 | 11 |
| Expert Assessment | 55 | 56 |
| TOP10 User Score | — | — |
| Pricing | From $139.95/month for SEO Classic entry tier (third-party aggregator, NOT vendor-verified) · free tier: Not verified this session — no free-plan or trial terms were confirmed | USD $99/month billed yearly (Starter, 2 months free); no month-to-month rate published · free tier: None published; free-trial length and terms not verified |
| Pricing model | Subscription (tiered) with separately priced per-domain add-on | Subscription with credit-based Agents usage |
| Best for | Agencies and in-house teams that need multi-project keyword tracking with historical data, can use API access, and have procurement capacity to negotiate an annual or multi-year contract. | In-house AEO/content teams of three or more at brands or agencies that need multi-engine daily answer-engine tracking and will actively use the Agents and content-generation side, with budget to reach Enterprise for Prompt Volumes, API, SSO and multi-region coverage. |
| Avoid if | You are a solo operator or small team tracking several domains (the per-domain AI Visibility add-on compounds), you need month-to-month flexibility given the concentration of billing and cancellation complaint channels, or you have more than three collaborators and no budget for per-seat expansion. | You are a solo operator or tiny team wanting cheap monitoring (Starter's one-engine, one-seat, no-export limits are hard to justify), you will not commit annually, you need API access or SSO below Enterprise, or your buyers live on Copilot and Google AI Mode which are Enterprise-only. |
| Markets | Agencies, SMB, Enterprise, In-house marketing teams | SMB, Mid-Market, Enterprise, Agencies |
| Founded | — | — |
| Headquarters | Boston, Massachusetts, United States (per BBB profile) | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.