Head to head
BrightLocal vs Semrush
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
48/100Higher score | 45/100 | |
|---|---|---|
| Category rank | #4 | #5 |
| Confidence | High confidence | High confidence |
| External Reputation | 83 | — |
| AI Authority | 27 | 55 |
| Web Authority | 11 | 25 |
| Expert Assessment | 63 | 55 |
| TOP10 User Score | — | — |
| Pricing | From $39 USD/month (per pricing page meta description; tier prices render client-side and are not published in page HTML) · free tier: 14-day free trial with full access, no credit card required; free no-cost tools; free account can buy Citation Builder without a subscription | From $139.95/month for SEO Classic entry tier (third-party aggregator, NOT vendor-verified) · free tier: Not verified this session — no free-plan or trial terms were confirmed |
| Pricing model | Subscription (tiered by plan and location count) plus pay-as-you-go services | Subscription (tiered) with separately priced per-domain add-on |
| Best for | Local and multi-location businesses, and SEO agencies serving them, in the US, UK, Canada or Australia whose priority is map-pack visibility, listing accuracy and review flow — especially agencies needing white-labelled client reporting or one-off citation building. | Agencies and in-house teams that need multi-project keyword tracking with historical data, can use API access, and have procurement capacity to negotiate an annual or multi-year contract. |
| Avoid if | You need a general SEO platform (backlinks, technical crawls, national keyword research), operate outside the four supported countries, require a firm budget before sign-up, expect to downsize mid-term, or want to buy a single module cheaply at low location counts. | You are a solo operator or small team tracking several domains (the per-domain AI Visibility add-on compounds), you need month-to-month flexibility given the concentration of billing and cancellation complaint channels, or you have more than three collaborators and no budget for per-seat expansion. |
| Markets | SMB, Multi-location brands, Agencies, Consultants, SaaS platforms / developers | Agencies, SMB, Enterprise, In-house marketing teams |
| Founded | — | — |
| Headquarters | United Kingdom | Boston, Massachusetts, United States (per BBB profile) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.