Head to head
Constant Contact vs Mailchimp
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
41/100 | 56/100Higher score | |
|---|---|---|
| Category rank | #8 | #2 |
| Confidence | High confidence | High confidence |
| External Reputation | 82 | 86 |
| AI Authority | 5 | 47 |
| Web Authority | 9 | 18 |
| Expert Assessment | 60 | 61 |
| TOP10 User Score | — | — |
| Pricing | $12/mo (Lite, monthly) or $10.20/mo billed annually, at 500 contacts · free tier: Free trial, no credit card required; 30-day money-back guarantee. A permanent free plan was not verified on the vendor site. | Essentials displayed at $13.00/mo for 12 months (promotional first-year rate; ongoing rack rate not published on the retrieved page) · free tier: Free plan at $0/month: 250 contacts, 500 sends/month, 250 daily send limit, 1 audience, 1 seat, limited templates, basic reporting; exceeding 250 contacts holds sending. 14-day trial on Essentials/Standard (up to 100 emails without payment info); 1-month Premium trial via sales. |
| Pricing model | Subscription (contact-count tiered, with add-ons and per-email overage) | Subscription (contact-tiered) with Pay As You Go credit option |
| Best for | US-based small businesses, nonprofits, associations, churches, real estate agents and event organisers that want email plus social and event registration in one place, value phone and 1:1 onboarding support over deep automation, and have a list small enough that contact-tier pricing stays modest. | Small businesses and non-profits sending straightforward newsletters to a stable list under roughly 10,000 contacts, who value template quality, brand familiarity and a wide integration catalogue, and will monitor contact counts each cycle to avoid overages. |
| Avoid if | You are outside the US and want SMS, need real automation or segmentation on the cheapest plan, hold a large list you email infrequently, need 5+ accounts with a published comparable price, or expect inbox/deliverability preview included rather than as a recurring $10 add-on. | You are an e-commerce operator needing revenue-first automation, run large unsubscribed contact archives you would be billed for, need multi-step automation on a budget, require fast expert human support, or cannot survive an out-of-hours suspension given compliance reviews run Mon–Fri 9am–5pm EST only. |
| Markets | SMB, Nonprofit, Agencies, Multi-location teams, Higher education, Real estate, State & local government, Franchises | SMB, Mid-Market, Non-profit |
| Founded | — | — |
| Headquarters | Waltham, Massachusetts, United States | 675 Ponce De Leon Ave, Atlanta, United States |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.