Head to head
E*TRADE vs Robinhood
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
50/100 | 54/100Higher score | |
|---|---|---|
| Category rank | #4 | #2 |
| Confidence | High confidence | High confidence |
| External Reputation | 58 | 80 |
| AI Authority | 16 | 29 |
| Web Authority | 66 | 62 |
| Expert Assessment | 69 | 37 |
| TOP10 User Score | — | — |
| Pricing | $0 per online US-listed stock/ETF trade; options $0.65 per contract · free tier: $0 online commissions on US-listed stocks, ETFs, mutual funds and options; $0 exercise and assignment; $0 US Treasury auction and online secondary Treasury trades; no subscription tiers | USD $5/month for Robinhood Gold ($60/year, or $50 on the annual plan) · free tier: Not verified in this session; Robinhood Gold includes a 30-day free trial for new subscribers |
| Pricing model | Usage-based | Subscription |
| Best for | US-based self-directed long-term investors buying US-listed stocks, ETFs, no-transaction-fee mutual funds and Treasuries who trade infrequently, avoid margin, and want brokerage plus FDIC-insured banking in one place. | Provisional: cost-sensitive US retail traders who already use margin or futures and want a cheap mobile-first app; a firm recommendation cannot be made from this dossier. |
| Avoid if | You borrow on margin, trade OTC or foreign securities frequently, are based outside the US, expect to switch brokers soon (the $75 transfer-out applies), or need reliably responsive human support during account problems. | You need a verified regulatory record, documented client-fund protection or a clear published fee schedule before committing long-term assets — none of that could be confirmed here. |
| Markets | Retail self-directed investors, Active traders, Long-term buy-and-hold investors, Employee stock plan participants | Retail investors |
| Founded | — | — |
| Headquarters | — | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.