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E*TRADE

Zero-commission US brokerage backed by Morgan Stanley

etrade.com ↗Claim this profile

TOP SCORE™

50/100

#4 of 4 Stock & ETF Brokers

High confidence

Score breakdown

What makes up this score

External Reputation58
  • 2 independent review sources
  • 381,750 third-party reviews counted
AI Authority16
  • 2 answer engines measured
  • cross-model consistency 0.92
Web Authority66
  • 20 web authority signals
  • average citing-domain authority 54.9
Expert Assessment69
  • 100% of the category rubric covered
TOP10 User Score—
  • No approved user reviews yet

Explanation

Why E*TRADE ranks #4

E*TRADE ranks #4 of 4 stock & etf brokers with a TOP SCORE of 50.

The category leader scores 62, a gap of 12 points.

That is 5 points below the category average of 55.

Its strongest component is Expert Assessment at 69; its weakest is AI Authority at 16.

No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.

Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.

Score history

How the score has moved

47 → 50 ↑3.2

05010030 Aug1 Sept

External reputation

What third-party sources publish

SourcePublishedNormalisedReviewsLast checkedMethod
Trustpilot ↗1.2/52475030 Aug 2026permitted crawl
Apple App Store ↗4.7/594381k30 Aug 2026official api

AI visibility

How answer engines treat this platform

EngineMentionRecommendationCitationAvg positionQueriesMeasured
claude grounded30%5%0%3.82031 Aug 2026
claude parametric30%0%0%5.72031 Aug 2026
claude grounded10%0%0%3.02030 Aug 2026
claude parametric15%0%0%4.32030 Aug 2026

Web authority

Citations and independent coverage

TOP10 users

What our users report

—

0 reviews

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  • 30
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  • 10
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Company information

The facts on file

Description
E*TRADE from Morgan Stanley is a US online brokerage offering $0 online commissions on US-listed stocks, ETFs, mutual funds and options, with two platforms — E*TRADE for investors and Power E*TRADE for active traders. Its range spans stocks, options, futures, bonds, no-transaction-fee mutual funds and third-party-executed crypto, plus Core Portfolios robo-advisory from $500 at 0.30% annually and FDIC-insured banking through Morgan Stanley Private Bank. It is aimed at self-directed US investors who trade infrequently and want brokerage plus banking under one roof.
Category
Stock & ETF Brokers
Products
E*TRADE Platform (investor platform), Power E*TRADE Platform (active trader), E*TRADE mobile app, Core Portfolios robo-advisory, Morgan Stanley Private Bank accounts (Premium Savings), Bonds, CDs and US Treasuries, Futures trading, Crypto trading (executed by zerohash)
Markets
Retail self-directed investors, Active traders, Long-term buy-and-hold investors, Employee stock plan participants
Countries
United States
Integrations
Morgan Stanley Private Bank, National Association (banking), Morgan Stanley Smith Barney LLC (margin lending), zerohash (crypto execution), Morgan Stanley-administered stock plan accounts
Pricing
$0 per online US-listed stock/ETF trade; options $0.65 per contract · free tier: $0 online commissions on US-listed stocks, ETFs, mutual funds and options; $0 exercise and assignment; $0 US Treasury auction and online secondary Treasury trades; no subscription tiers pricing page ↗
Regulatory
Banking products are provided by Morgan Stanley Private Bank, National Association, Member FDIC. Margin rates are set at the discretion of Morgan Stanley Smith Barney LLC with reference to commercially recognised rates such as the broker call loan rate, and base rates can change without prior notice including intraday. Crypto commission is charged by zerohash, which executes crypto trades rather than the broker itself. E*TRADE may act as principal or agent on bonds, adding a markup or subtracting a markdown inside the quoted price with no separately stated commission. Statutory pass-throughs (FINRA trading activity fee, Section 31 fee) and standard margin-call risk disclosures are published. SIPC membership and specific FINRA/SEC registration numbers were not confirmed in this session.
Official website
https://us.etrade.com ↗
Last verified
30 Aug 2026

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Head to head

Category context

  • This platform50
  • Category leader62
  • Category average55
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